REPORTS TO:  VP, Brand Marketing & CRM

BUSINESS/ LOCATION:  Brand Headquarters, NYC

OVERVIEW:  This position is responsible for managing and coordinating Marketing campaigns across channels, aligning the creative and production functions within critical company timeframes.  This business partner will work cross-functionally with business leaders to drive Marketing campaigns, ensuring that projects are executed timely and in accordance with brand standards.  

RESPONSIBILITIES:

• Own and drive the execution of marketing campaigns across multiple channels, including stores, digital, email & social media
• Lead end-to-end management of campaigns and projects from conception to planning, execution and deployment.
• Partner closely with the VP, Brand Marketing and other Marketing leads to understand core vision and key focuses of Marketing initiatives
• Manage Marketing calendar, working very closely with cross-functional partners to disseminate key campaign information and gather all assets needed to support the campaign across channels; update teams as promotional focuses and other changes are made
• Ensure alignment and collaborate with cross-department stakeholders to drive consistent and compelling brand standards to consumers across all channels
• Provide direction on the brand look and feel, ensuring all creative assets and content meet brand standards
• Develop strong knowledge of Company calendar and key initiatives that drive Marketing campaigns, including product launches, Celebrity events, in-store promotions, etc.
• Guide the creative team throughout the development process, ensuring that they remain updated on any changes in general direction or deadlines
• Partner with VP, Brand Marketing on developing and refining the brand strategy, voice and image

Required Skills Required Experience

QUALIFICATIONS:

• 3-5 years of Marketing experience
• Proven leadership experience in working across multiple functional areas
• Strong organizational and project management skills
• Must thrive in a fast paced environment
• Ability to both think strategically and drive detail-oriented execution with excellence
• Technical skill proficiency in Microsoft Excel, Word and PowerPoint
• Strategic, analytical and creative thinker
• Experience in fashion retail preferred
• Strong team player and interpersonal skills with proven ability to work with cross-functional teams

EDUCATION:_ _Bachelor’s degree required; Master’s in Marketing or Business is a plus.