Job Description
We are a rapidly growing organization in the Woodbridge, NJ area. We are seeking to hire a Digital Advertising and Marketing Specialist to join our team of professionals. The ideal candidate will be responsible for but not limited to the following responsibilities:
RESPONSIBILITIES:
Compose, launch, and optimize social advertising campaigns using Facebook Ads Manager, Google Ads, and other platforms/tools
Ability to gather advertising objective, analyze them and interpret into digital ad campaigns that are objective-based and data-driven
Create or manage the creation of effective display ads and then run A/B testing to measure CTR
Review landing pages/websites and provide feedback to webmaster to ensure high conversions
Report on campaign progress
Research client attributes to compose variations of ad copy for campaign use
Take responsibility and accountability for assigned campaigns, managing all communication and tasks
Managing Paid spending behind accounts & developing campaigns is a must
Amazon platform knowledge is not needed
Shopify knowledge is a bonus
REQUIREMENTS:
Bachelor Degree in Marketing or related field - preferred
3+ years of experience in paid social campaigns (Facebook, Instagram, YouTube, and/or other social channels)
3+ years of experience with retargeting/remarketing platforms such as AdRoll, Google, or Facebook
Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased return on advertising spend.
Demonstrated ability to interpret data for insights and next steps
Exceptional verbal and written communication skills
Understanding of social media metrics, conversion funnels, and the ability to link results with specific elements of a broader campaign
Demonstrated capability of self-direction and motivation
Work well under pressure, as some responsibilities may be time-sensitive and under tight deadlines