Job Description
As a Social media coordinator, you will develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.
Salary range: $45000 - $55000 per year.
RESPONSIBILITIES:
Create consistent, meaningful content on social media platforms for the respective markets.
Responsible for producing high-quality content.
Contribute to the Agency’s paid social media objectives through strategy creation, implementation, and ongoing optimization.
Continually improve paid media tactical planning and buying across all platforms.
Apply expertise in the planning process, audience and creative strategy development, budget forecasting, and industry tracking; be a strategic thought partner in team meetings.
Strategically manage the channel relationships and contribute to the development and refinement of our media channels buying core strategies.
Manage paid social campaigns from setup, execution, optimization, and reporting to the clients’ key performance indicators, which vary by campaign types and objectives.
Manage paid social ad campaigns and leverage first- and third-party data to build audiences.
Actively monitor and evaluate campaign performance in platforms, leveraging insights and trends, and provide data-backed recommendations to the integrated Media team.
Work collaboratively with media planners, analysts, and Agency partners to meet and exceed stated objectives, and provide new solutions for clients.
Create measurable paid social programs that are in line with strategy and budget.
Be passionately in tune with the evolution of market trends, digital marketing innovation, and online behaviors.
Develop insights and keep teams informed of new opportunities.
Contribute to new business development when requested.
Qualifications
Previous experience in an agency preferred.
Experience in Social Media required.
Proven experience creating and implementing engaging creative concepts across major social media platforms.
You have experience in content creation formats (After Effects, Adobe Premiere, Adobe Creative Suite & design templates in Google docs or Canva, sheets, slides, IG, TikTok, FB live, etc.)
You lead an appropriate level of craft.
You can get a team excited about your ideas.
Confident providing direction during on-set productions.
You can multi-task naturally without compromising quality or craft to meet the demands of multiple productions effectively.
Consistently up to date with trends.
Passion for marketing and are enthusiastic to make content that creates engagement.
You are able to give valuable and actionable response and mentor junior writers
Additional Information