Job Description

Please note this is an IN-HOUSE POSITION IN LOS ANGELES, CA. We are CURRENTLY WORKING REMOTELY DUE TO COVID-19, but ONLY CANDIDATES WILLING TO WORK IN-HOUSE LONG TERM WILL BE CONSIDERED.

WHAT YOU’RE APPLYING FOR:

CRI Genetics is seeking an Analytics and Marketing Automation Specialist experienced in driving company growth via actionable data insights, owning advanced cross-platform analytics implementations, and leading the optimization and automation of the customer journey.

This is a key position with room for growth for the right candidate at a fast-growing start-up. We believe in making data-driven decisions and driving growth by focusing obsessively on our customers. We don’t work on assumptions, we try to test everything we do and let the data speak for itself. In this role, you will work with the Marketing and Product team to help in defining and measuring key metrics to assess the effectiveness of initiatives in solving key business objectives.

WHAT YOULL DO:

ANALYTICS / DATA ANALYSIS (50% OF THE TIME)

• Own the deployment of all digital marketing analytics including the entire Google Ecosystem(Analytics, Optimize, Ads, Etc), FB Pixel, Taboola Pixel, and Adroll Tracking all via GTM and Hubspot CMS

• Determine the right analytics solutions to measure and improve KPIs to solve business problems

• Create reports, dashboards, ad hoc requests, forecasts, etc. utilizing all available data sources including various analytics platforms, Hubspot CRM, and internal DB

• Assist with ideation, development, execution, and analysis of A/B tests & experiments aimed at increasing website engagement and conversion

• Translate complex data into actionable insights, identify areas of optimization and growth

• Summarize your findings and prepare visualizations of data in order to explain and persuade

• Effectively collaborate with product and marketing teams to measure and improve KPIs based on business objectives

HUBSPOT CRM / CUSTOMER JOURNEY AUTOMATION (50% OF THE TIME)

• Guide (with data support and marketing automation industry knowledge) and collaborate with designer/developer and copywriter to create and optimize messaging to achieve business objectives

• Manage marketing automation workflows and strategies in Hubspot including re-marketing, lead nurturing, and customer nudge autoresponders

• Manage strategy of cross-selling and re-marketing initiatives and develop new streams to deepen customer relationships and increase brand awareness.

• Build segmentation filters for campaigns in marketing CRM HubSpot to automate customer journeys.

• Develop test strategies and apply data-driven analysis to optimize marketing automation campaign performance.

• Utilize competitive industry and business analysis to identify new marketing opportunities and improve the results of current initiatives.

• Set up back-end work (segmentation, automation, and measuring any split-tests being run ) for all customer and prospect campaigns and work with Backend Copywriter to QC and deploy

WHAT YOU NEED:

• Expert knowledge of Excel functions.

• Working knowledge of HTML / JS for Analytics implementation and troubleshooting

• A passion for analytics and data

• Solid data extraction and manipulation skills

• Data visualization and storytelling skills:

• track record of being able to tell a compelling story using data

• sound presentation and communication skills

• Ability to multitask and to balance competing priorities. Strong project management, verbal and written communication skills.

• Strong project management skills, self-starter

• hands-on experience in marketing/operations in a digital business

TOP CANDIDATES WILL ALSO HAVE EXPERIENCE IN AT LEAST 2 OF THE FOLLOWING AREAS:

• Experience with advanced implementations of FB Pixel, GTM, and other Analytics Platforms is a big plus

• Experience in marketing automation and advanced CRM management is a big plus (we use HubSpot for Marketing CRM and Service Cloud for CS CRM)

• Experience with data modeling / statistical analysis / predictive modeling is a plus (R, SAS and/or Python)

BENEFITS & PERKS OF WORKING FOR CRI GENETICS:

• Fast-paced atmosphere focused on achieving results

• Casual attire and atmosphere

• Full Health insurance (within 90 days of joining) Medical, Dental, Vision

• Paid time off including Sick and Personal Days

• Weekly Yoga & paid team lunch every Friday

• We are dog-friendly, bring your dog to work, as long as they behave

• Work directly on the beach, facing the ocean

• Company half-day social trips every 3 months(Company parties /BBQs/ Boating Trips, Paintball games, etc)

• The freedom you will not get anywhere else, we do not micromanage

• Opportunities for rapid growth if you can achieve results

• Our bonus and growth system tied to reaching team and individual goals that drive personal and company growth together

• We invest in our employees inside and outside of the office through education and development. We want to see you grow both professionally and personally.

• We have a strong team of A-players looking for another rockstar to join.

Company Description

We are a fast growing, well established genetics company. The owners built the company from the ground up and completely self-funded, no outside investors. We have excellent cash flow. Our office is located in El Segundo and we have a result oriented while laid back atmosphere. Our mission is to unlock complex information in our DNA and present it to consumers in an easy to understand way, thereby allowing individuals to learn more about themselves through genetic testing. Secondly, the company's mission is to utilize genetic analysis in solving complex medical subjects and discover novel information with the goal of improving human life and furthering our understanding of genetics. Learn more about the company here: www.crigenetics.com/careers