CRM Analyst

Creating and maintaining comprehensive reports that track performance metrics, customer behavior, and campaign effectiveness.

• Partner with Omnichannel Manager to identify opportunities for improving customer experience and loyalty.

• Identify store KPI and track to monthly targets.

• Optimize CRM app for best sales associate and client experience.

• Partner with Digital Marketing team to develop targeted marketing campaigns focused around client segmentation.

• Analyze customer data to derive insights that inform marketing strategies and enhance customer engagement for both in stores and online.

• Monitor industry trends and competitor activities to ensure our CRM strategies remain competitive.

• Determine insights from customer lifecycle data, supporting decisions related to acquisition, retention, and re-engagement strategies to drive long-term loyalty.

• Provide comprehensive CRM performance reports to senior leadership, highlighting key trends, successes, and opportunities for improvement, while offering data-driven recommendations for strategic adjustments.

• Assist in the implementation of new CRM tools and technologies, evaluating and integrating emerging technologies to elevate customer engagement and enhance retention efforts.

SKILLS & QUALIFICATIONS

• 1-2+ years of proven experience and success in a CRM or marketing analytics role, leveraging customer data to drive insights, optimize CRM strategies, and enhancing customer engagement.

• Experience with CRM platforms and tools (e.g., Salesforce, HubSpot) to track customer engagement, improve client experience, and deliver against KPIs, driving results in both in-store and online strategies.

• Knowledge of customer segmentation and targeted marketing to develop campaigns that drive higher engagement and sales.

• Understanding of omnichannel strategies, ensuring seamless customer experiences across multiple channels.

• Demonstrated success in collaborating with a range of stakeholders while managing multiple priorities to achieve optimal results.

• Proactive, responsible, creative, self-motivated, and a strong team player, with the ability to remain adaptable and flexible in fast-paced environments.

• Strong ability to prioritize tasks and manage time efficiently, ensuring deadlines are met without compromising quality or attention to detail.