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Marketing Coordinator

California Umbrella

Marketing Coordinator

Riverside, CA
Full Time
Paid
  • Responsibilities

    Job Description

    We are looking for a Marketing Professional to join our company. This is a position for an early to mid-career level candidate that has the experience and confidence to become a marketing leader and is looking to prove their capabilities as a dynamic thinker and program execution professional. As a newly formed department within the company, this new team member will be tasked with consolidating the various Marketing tasks and projects being executed across our functional work groups, and with building several funnels of exposure and lead generation for a growing set of business layers. The successful candidate will be able to demonstrate their ambition, creativity, motivation, long term strategic thinking, desire to go beyond what is asked of them, and ability to work closely with a team.

    Experience and Qualifications:

    • Bachelor’s degree in Marketing, and 3+ years’ experience working in a marketing position successfully deploying content and campaigns. 

    • Candidates without a degree should have 7+ years of relevant experience delivering Marketing campaigns and results at an agency, or as a part of a marketing team as their primary job function. 

    • Must have robust knowledge of Microsoft Office suite, especially Excel (Formatting and Formula expertise). 

    • Must have training and sufficient experience with Adobe Creative Suite (Photoshop, Indesign, Illustrator, Acrobat, Premier, After Effects).

    • Must have Robust knowledge of Social Media campaign generation and audience creation (Certifications for Facebook/Instagram are valued).

    • Must have Knowledge of search marketing execution and campaign management.

    • Must have a creative portfolio of copy and artwork.

    • Have a working knowledge of Web UI/UX design basics, HTML coding.

    • Experience with Brand Development, Copy writing, Sales process knowledge, and Trade Event marketing will all be relevant to the success of the applicant

    The Candidate we ultimately hire will work with our existing internal Content Creation team, Web development Team, and Sales Team to: Develop, Organize, Write, Plan, Produce, Deliver, Measure, and Refine all our Marketing efforts in all areas, including but not limited to:

    Email Campaigns

    Social Media

    Search Marketing and Web SEO

    Trade events

    Print Materials

    Upper funnel, Mid funnel, and Point of Sale content for Brick & Mortar and Ecommerce retail

    Commercial client outreach

    B2B and B2C channels

    Branding

    Internal Resources for training and staff development

    And more.

     

    Benefits: Company Subsidized Medical, Vision, Dental.  401K Plan offered. Sick Time, Vacation Time, Paid Holidays, Bonuses.

    Company Description

    California Umbrella is an outdoor furniture manufacturer. We have been proud to serve you and your shade needs since 1946. The world has changed so much since that time, but our commitment to excellence has only deepened. The vast array of options for OEMs, customization, and marketing products that our capabilities allow for, can fulfill almost every need you may have for a shade product.