Our Digital Marketing Coordinator will be responsible for helping develop, implement and manage marketing campaigns that promote Gold’s Gym and our programs, products and services. He or she will play a major role in enhancing brand awareness within the digital space, as well as driving website and landing page traffic to acquire leads. In addition, he or she will develop daily, weekly, monthly and yearly content plans for the creation and Curation of content for digital workflows, email communications, online content and social network platforms, while overseeing digital marketing communications, acquisition and retention strategies to generate Gold’s Gym awareness to drive sales, while cultivating member loyalty.

ESSENTIAL FUNCTIONS

Plan and execute all digital marketing, including SEO/SEM, marketing database and platforms, email, social media and text/display advertising campaigns

Identify trends and insights, and optimize spend and performance based on those insights

Brainstorm new and creative growth strategies on a regular basis

Plan, execute, and measure experiments and conversion tests to ensure we are successful in our efforts

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Manage day-to-day digital marketing and communication campaigns

Create a robust content strategy to support Gold’s sales goals and communication objectives

Maintain a detailed calendar for the planning and management of all brand content

Responsible for the production and publishing of content on all digital channels including email newsletters, blogs, and social media channels

Build and maintain relationships with agencies, external content creators and brand influencers in order to expand the brand

Develop and drive community engagement and user-generated content strategies on our social media channels

Measure, report, analyze, and optimize performance of content and campaigns across all outlets, including email, social, SEO content and user acquisition funnels

Partner with internal teams and brands we carry to identify key product stories and campaigns

Establish standards and workflows for requesting, creating, editing, and publishing content systems, and best practices for content ideation, creation, and distribution

Ensure SEO optimization across all website content and location pages, including keyword targeting, interlinking and general best practices

Identify new strategies, trends and tools to create innovative measures for continued growth

Assist with managing the budget allocated to digital marketing

Evaluate competitors to optimize digital marketing strategies

Create, monitor and adjust PPC campaigns: focus on analysis, tactics, optimization, bid/budget adjustments and reporting

Develop and perform weekly, monthly and quarterly detailed performance reviews

Collaborate with colleagues to analyze channel sales in relation to digital marketing initiatives

Perform other marketing duties as assigned

Visit clubs on a regular basis to get videos, photos and assets to be used in a variety of marketing efforts

In collaboration with marketing team, design and deliver e-mail campaigns to generate new business leads, nurture existing leads, and re-engage customers

Design, test and deliver e-mails for clients and prospects through HubSpot

Manage design projects within the guidelines of the company’s brand standards

Assist with the production of marketing copy for marketing website, company blog, advertising initiatives, white papers, video scripts, email campaigns, social media content, product literature, sales sheets, etc.

Assist with the execution of remarketing and paid search campaigns

Assist with various administrative tasks related to marketing and communication efforts within the marketing and sales department

Bachelor’s degree with a focus on Marketing

3 years of experience in Digital Marketing

Experience with Lead Management & CRM platforms - HubSpot preferred

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform these duties satisfactorily. The requirements listed below are representative of knowledge, skill, and/or ability required.

Minimum of 2-5 years’ experience in a Digital Marketing position or Strategist role with proven results

Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate

Leadership skills with a go-getter attitude are paramount

Ability to handle a fast-paced work environment with multiple priorities that need to be managed on a regular basis

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate testing and experiments

Up to date with the latest trends and best practices in online marketing and measurement

Experience in a multi-unit, chain-based business considered an asset

Demonstrate past CRM strategies/success

Expert proficiency level in Google AdWords, Google Analytics and Microsoft Excel

Excellent written and verbal communication skills

Experience managing PPC campaigns and understanding of on and off page search engine optimization strategies

Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws

Intermediate knowledge and application of social media content strategy

Experience working with Adobe Creative Suite software (Photoshop, InDesign, Illustrator, etc.)

Strong working knowledge of Web technology and tools, marketing analytics, mobile tools and marketing automation.

Experience with HTML, CSS, Flash, PHP, ColdFusion, mobile responsive design, etc.

Knowledge of all aspects of website management, including best practices for search engine optimization (SEO), SEM and website testing practices and browser compatibility

Experience with HubSpot in design and implementation of email campaigns and use of marketing automation tools.

A passion for fitness/wellness

Strong analytical skills and data-driven thinking

Detail oriented with strong time management, organizational, multi-tasking and planning skills

Positive attitude and team player, but have the ability to work independently

Creative and passionate about learning and bringing new ideas and concepts that may improve marketing effectiveness and benefit the business.

Proficient with Microsoft Office (Word, Excel, PowerPoint)EDUCATION/EXPERIENCE

REPORTS

This individual will report to the Director of Marketing and Vice President of Sales