JOB LEVEL
P40
EMPLOYEE ROLE
Individual Contributor

The Opportunity

The Personalization and Campaign office is redefining how direct sales at Adobe plans, implements, and scales market engagement strategies using AI. We sit at the intersection of strategy, data, content, and frontline execution, translating business intent into always-on, highly personalized customer experiences across inbound and outbound sales motions.

We are looking for a skilled Copywriter with deep prompt engineering expertise to help power this transformation. This role is critical to how we build, test, and scale messaging. The messaging uses advanced technology and feels human, relevant, and effective throughout the customer journey. The customer journey. You will develop the content, prompts, and narratives that drive performance across agentic workflows, campaigns, and sales experiences.

As a Campaign Content Manager, Applied AI, you will specialize in crafting high-impact content and prompts that fuel AI agents used across sales and marketing workflows. You will work closely with Strategy and operations, Market introduction, Product Marketing, Sales Operations, Campaign Managers, and AI Engineers to build personalized content that adapts to context, audience, and intent, at scale.

This role blends creative copywriting with analytical rigor. You will obsess over personalization, experimentation, and performance, constantly iterating based on data and feedback in a fast-paced environment.

Key Responsibilities

• Build and author copy and prompts for sales and GTM use cases, including outbound email campaigns, nurture sequences, in-product messaging, chat experiences, and sales assisted workflows and pitches.
• Build, test, and refine prompts that enable AI agents to generate high-quality, on-brand, context-aware content across multiple scenarios.
• Partner with Product Marketing and GTM teams to translate positioning, value propositions, and campaign strategy into scalable prompt frameworks.
• Drive experimentation for AI-generated content, including A/B testing, multivariate testing, and performance analysis across segments and channels.
• Optimize messaging for personalization at scale, demonstrating firmographic, behavioral, and contextual signals.
• Maintain prompt libraries, messaging frameworks, and documentation to ensure consistency, quality, and reuse.
• Collaborate with engineering and analytics partners to continuously improve output quality, speed, and relevance.
• Stay current on emerging guidelines in prompt engineering, AI-assisted copywriting, and agentic content systems.

Qualifications / Experience

• 6+ years of experience in B2B SaaS copywriting, content strategy, or product marketing, with direct exposure to sales-focused use cases.
• Proven experience with prompt engineering for LLM-powered systems, including writing, testing, and refining prompts.
• Strong understanding of SaaS go to market motions, including inbound, outbound, lifecycle marketing, and sales enablement.
• Hands-on experience running content experiments, A/B tests, and using data to inform iteration and optimization.
• Exceptional writing skills with the ability to adapt tone, voice, and structure across audiences, segments and funnel stages.
• Highly detailed and driven by a strong passion for action in fast paced environments.
• Deep passion for personalization and customer relevance at scale
• Comfortable partnering cross-functionally with Product, Sales, Marketing, Analytics, and Engineering teams, open to feedback, and motivated by shared iteration.

Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $106,100 -- $220,650 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

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In California, the pay range for this position is $152,400 - $220,650

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .