Job Description

Vericast helps U.S. banks and credit unions grow through precision marketing and measurable outcomes. As a Campaign Insights Analyst, your mission is to turn raw campaign results into crisp, executive-ready stories that our Account Executives and Client Strategists can use to influence renewals, upsells, and next-best-tests. You’ll wrangle data, surface the “so what,” and craft visuals + speaker notes that make performance unmistakably clear.

Key Duties & Responsibilities

• Analyze campaign performance (matchbacks, segment/offer results, etc) to distill the why behind the what—cohorts, lift, incrementality signals, creative/offer splits, geo or branch patterns, time trends, and more.
• Build the story: draft the executive “headline,” structure the narrative (Context → Signal → So What → Now What), and create speaker notes for AEs/Client Strategists.
• Visualize with Tableau: produce clean, reusable dashboards and export-ready visuals (no chart junk, brand-on, executive-friendly).
• Own readout assets: monthly performance summaries, QBR slide sections, one-pagers, win/loss insight briefs, and a living “pattern library” of best-practice visuals.
• Partner tightly with AEs & Client Strategists to align on hypotheses and the decisions a readout must enable—before you ever open a dataset.
• Operational excellence: uphold SLAs, QA your work, and maintain a small component library (templates, color scales, annotations) to speed future builds.
• AI-forward workflow: use AI for exploratory analysis, rapid storyboard drafts, code review/snippets, narrative polishing, and outlier detection—responsibly and transparently.

You’ll be great at this if you…

● Love clarity. You reduce noise to signal and can explain a result in one sentence.

● Think like a consultant. You connect performance to business outcomes (deposits, loans, primacy proxies), not just CTRs.

● Design with intent. You choose the chart that best answers the question—and label the takeaway, not just the axes.

Qualifications

Education & Experience

● 2–4 years in data analysis, marketing analytics, or BI.

● Tableau (hands-on)—calculated fields, LODs, parameter controls, level-appropriate performance tuning, export quality.

● SQL (Required)—joins, windows, aggregations; comfort profiling messy matchback files and campaign tables.

● Statistics & testing basics—confidence intervals, practical significance, A/B testing pitfalls, cohort analysis.

● Communication—tight executive writing, structured narratives, clear speaker notes.

● AI—hands-on with AI for EDA/storyboarding/visual drafts or strong appetite to learn quickly.

Nice to Have

● Python or R for quick EDA (pandas/dplyr), tidy data, and chart exports; regex & data cleaning.

● Experience with marketing performance data (direct mail, paid social, display, online video), attribution trade-offs, and incrementality concepts

Additional Information

Base salary: $90,000-$105,000

Position is eligible for an annual bonus incentive program; more information will be provided on the bonus program for this role during the interview process.

Applications will be accepted through February 1, 2026, after which the posting will be closed and no longer available for submissions.

The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.

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