Job Description
WHAT YOU WILL DO IN THIS ROLE:
- Support and proactively contribute to the strategic development and execution of Communications plans and initiatives
- Lead in drafting Communications materials including pitches, media alerts, fact sheets, press releases and executive interviews
- Support the planning, organization and execution of all Communications and Marketing related events and activations, including US store openings, seasonal media previews and press trips
- Cultivate new and nurture existing relationships with media through consistent (virtual and in-person) hosting initiatives, with a key focus on regional titles in priority cities
- Assist with managing day to day communication with the US Consumer PR agency, specifically overseeing “Always On” pitch efforts
- Manage, track and coordinate media sample inventory, supporting all inbound and proactive media requests and opportunities, including those facilitated through our agency
- Manage US Communications editorial clippings and metrics, for monthly and annual coverage reports
- Assist with invoicing and project budget management
- Assist with the Global Affiliate program as a representative for the US Market
- Coordinate and oversee Communications related messengers, courier services and shipping
WHAT WE ARE LOOKING FOR FROM YOU:
- Minimum 3 years of experience in Public Relations, Communications, Media Relations and/or any related field, bonus points for agency experience
- University degree or college diploma in Marketing, Public Relations, Communications, or Journalism
- Demonstrated experience and working relationships with media in the United States
- Exceptional communicator with superior journalistic writing skills, as well as articulate verbal communication skills
- Understanding and knowledge of the US media landscape across all mediums, including broadcast, print, digital and social
- Energetic, agile, collaborative, and proactive in bringing forward actionable ideas
- Extremely detail oriented and strong organizational skills
- Ability to manage multiple/changing priorities in a fast-paced environment
- Strong proficiency in Microsoft office (specifically Word, Excel, PowerPoint, Outlook)
- Understanding and appreciation for outdoor and luxury fashion apparel brands
WORKING CONDITIONS:
- Hybrid working environment
- Ability to travel 25%