Job Description
KEY RESPONSIBILITIES:
- Support the development, implementation, and delivery of strategic communications plans, including appropriate measurement and metrics
- Manage US Consumer PR agency
- Manage annual PR and project budgets
- Co-manage Affiliate marketing budget
- Develop and implement creative, fresh ideas that will move the brand and company forward
- Build and foster strong relationships and regularly engage with reporters to create and maximize media opportunities
- Secure consistent media coverage and product placement in brand appropriate national and regional publications
- Develop and write/edit communications materials, including press releases, alerts, messaging
- Prepare media briefings and facilitate interviews for company spokespeople
- Work cross functionally to optimize impact and ensure consistent voice and success of integrated activities
- Host media during trips, events and activities aligned to the company’s strategic goals
EXPERIENCE, EDUCATION AND DESIGNATIONS:
- 6 – 8 years of experience in a management role either in-house or with a communications agency – agency experience preferred
- Degree in marketing, public relations/communications, or journalism
- Demonstrated success in managing integrated communications programs
- Demonstrated media relations expertise and success in both strategy and execution
- Proven experience managing and developing a direct report to their fullest potential
KNOWLEDGE, SKILLS AND ATTRIBUTES:
- Innovative and creative thinker, with track record for translating strategic thinking into action plans
- Demonstrated expertise in developing/managing integrated communications programs, including large-scale events and campaigns
- Energetic, flexible, collaborative and proactive in bringing forward actionable ideas
- Strong organizational and time management skills
- Extensive expertise of the US media landscape, with established and proven relationships with fashion, lifestyle and consumer media
- Exceptional, articulate communicator with superior journalistic and writing skills, as well as strong verbal and presentation skills
- United States specific experience
- Thrives in a fast-paced, dynamic environment and operates with a sense of purpose and urgency
- Outdoor, Fashion, and Luxury brand experience is an advantage
WORKING CONDITIONS:
- Remote until COVID-19 restrictions lift then office environment
- 10% Travel