Our client a leading vertically integrated Cannabis Company is seeking a Digital Marketing Manager for their rapidly growing organization.
The Digital Marketing Manager will be based in Oakland and will be responsible for developing the overall digital marketing strategy for the company, and lead the development of the implementation of their strategy.
This position requires Cannabis Industry understanding and/or experience, and as well as hands-on experience with social media and eCommerce platforms.
ROLES & RESPONSIBILITIES
- Partner with other marketing team members to support integrated campaigns and advise on the best use of digital tactics to support objectives
- Responsible for establishing performance analytics and dashboards, and distributing this information via regular reporting to all key stakeholders on a monthly or as-needed basis
- Build SEO into content development process and execution, leading to the identification and improvement of organic search rankings
- Ideate and execute demand generation plans focused on SEM, programmatic display, remarketing via marketing automation, and other paid digital efforts
- Play an integral role in the development of end-to-end campaigns, including creative, content curation, and digital ad placement leveraging all available channels -- website, landing pages, content promo, SEM, blog, webinars, events, etc.
- Forecast, track, and report on campaign effectiveness metrics, as well as overall ROI to internal stakeholders
- Leverage data to make intelligent, informed recommendations, decisions, and forecasts regarding paid investments
- Monitor, analyze and tune campaigns to maximize conversion and lead quality
QUALIFICATION REQUIREMENTS
- Must possess 3-5 years of complex digital marketing and demand generation experience, specializing in business intelligence or data analytics
- Also must have 2-3 years leading and managing a digital team
- Bachelor's Degree in Marketing, Advertising or similar desired
- Deep experience in driving digital campaigns for audience acquisition/retention and pipeline growth
- In-depth understanding of how to interpret and improve metrics
- Strong analytical and quantitative skills, including an understanding of digital marketing analytics and channel ROI
- Demonstrated ability to show lead growth, and pipeline
- Understanding of data analytics and visualization tools
- A passion for cannabis with a desire to gain industry knowledge and experience
Salary Range: $70,000-$75,000 depending on experience
If this sounds like the position you have been waiting for, please apply using the online application or the link below - all inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.
CannabizTeam is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. ind-124
www.CannabizTeam.com