Our client, a successful CBD company is looking for a Project Manager Digital Marketing who will be a key player on the Digital Marketing team. This role is based remotely with intermittent meetings to be held in Irvine, CA. The Digital Marketing Manager will assist in the tactical aspects of Product Launches and Innovation projects. Working closely with the Director of Digital Marketing, this position will liaison with Innovation, Retail Marketing, PR, and Operations, to both gather and distribute planning materials, and manage information updates. This position will assist with management of external agencies.
RESPONSIBILITIES
- Assist in the management, execution and optimization of the digital marketing channels – email, paid search, paid social, affiliate, and organic search in alignment
- Assist in development of the customer email subscriber base and segmentation to lead to new customer acquisition, customer retention and higher customer LTV
- Write creative briefs for campaigns to provide clear direction and strategy intent for creative partners
- Evaluate reporting, with thoughtful analysis and recommendations
- Project coordination for customer life-cycle event triggers, segmented audiences, and automated journeys across all multiple digital properties
- Stay current on digital marketing best practices and industry standards; continuously recommend new approaches, innovative ideas, and / or technologies to deliver on KPIs
- Collaborate with key cross-functional partners to develop content stories and campaigns to support business strategies
- Partner with site team to ensure destinations are robust and deliver on expected customer journey
- Campaign quality control testing and deployment, ensuring creative, data and link files are accurate and support strategic intent of creative brief.
- Post-campaign develop and document robust hindsight to inform future campaigns as well as A/B or multivariate testing
QUALIFICATIONS:
- Ownership of every project and be willing to do whatever it takes to get it over the line to completion
- Autonomously take on all aspects of projects
- Own projects start to finish
- Be a master communicator on all fronts
- Obsessive attention to detail is key to being successful
- Anticipating roadblocks and always have a plan to develop a contingency plan
- A top-level understanding of time management
- Experience working with stakeholders and outside resources to company
- Building a comprehensive and in synced brief is second nature to you and you can communicate big complex ideas rapidly and effectively
- Demonstrated experience in a startup environment and proven ability to adapt to challenging problems and do more with less
- Fully understand 360 digital marketing activations and able to keep track of all moving parts that come with successful campaign launches including meeting deadlines
- Developed an actionable understanding of brand and be a point for quality of control for all deliverables
- A strong background and keen eye for design and copywriting with the ability to distinguish good from great material
REQUIREMENTS
Compensation: $90,000 plus benefits
If this sounds like the position you have been waiting for, please apply using the online application or the link below - all inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.
CannabizTeam is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. TEAM100