Our client, a rapidly-growing vertically integrated company in the cannabis industry, is seeking an experienced Digital Marketing and Customer Engagement Manager to oversee the digital marketing outreach efforts for their multiple brands.

The successful candidate will drive the company's achievement of customer engagement and brand awareness through digital marketing efforts, in order to meet company objectives.

JOB DUTIES AND RESPONSIBILITIES

• Leading and managing the digital marketing efforts, managing all digital marketing channels including website, blogs, emails and social media to ensure brand consistency
• Drive brand awareness through the development, coordination and management of digital marketing campaigns, online content, and customer engagement campaigns
• Manage and improve online content and enhance ecommerce by using PPC, SEO, Google Analytics, email campaigns, blogs, forums, and other social media to generate leads and increase web visibility and traffic
• Drive customer conversion through various channels
• Build the company’s digital marketing roadmap, prepare a budget and track the progress by measuring ROI and KPIs
• Develop specific campaigns to create and maintain high levels of customer interaction
• Forecast sales performance trends and act proactively to increase their market segment
• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments

REQUIREMENTS:

• BA/BS degree in Marketing, Communication or related field
• Cannabis industry or CPG Marketing experience is preferred
• 5+ years of corporate and/or agency experience in digital marketing required
• Proven ability to innovate and deliver digital marketing campaigns that are impactful, drive sales and ROI
• Experience in developing digital marketing strategies that have led to strong conversion rates
• Exceptional knowledge of digital trends and social media technologies that will drive digital audience growth
• Must have a passion for connecting and engaging with customers
• Experience in planning and managing budgets across channels while achieving high volume growth targets
• Experience with attribution modelling is a plus
• Enjoy building, refining and scaling key processes
• Data driven, with experience in relevant web analytics platforms including Google Analytics, 1010 Data, and Adobe Analytics
• Cannabis Industry marketing experience a plus!

If this sounds like the position you have been waiting for, please apply using the online application or the link below - all inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.

CannabizTeam is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Ind-124

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