Marketing Coordinator
JOB DESCRIPTION:
The Marketing Coordinator creates, implements, & evaluates the overall marketing plan for Canyon Catering & Events.
RESPONSIBILITIES:
Creates an annual marketing calendar, including yearly department budget
Qualifies potential marketing partners for photo shoots, social media collaborations & other strategic partnerships
Conducts market research
Collaborates with other in-house departments & outside vendors to create detailed project schedules
Curates social media content & campaigns, tracks & evaluates results, analyzes & presents findings to management team
Creates graphic design mock ups for special projects, including promotional materials, vehicle advertising, inspiration boards, etc.
Maintains & updates website with fresh copy & images
QUALIFICATIONS
Qualified applicants will have expertise working with the following social media platforms: Instagram, Facebook, Pinterest & LinkedIn. Experience with social media scheduling platforms, such as Planoly, Later or the like, is strongly preferred
Thorough knowledge of WordPress & related plug ins
Ability to use Adobe Illustrator, Photoshop or similar software to create graphic design mockups
Familiarity with Constant Contact or similar email marketing programs to curate mailing lists & create marketing blasts
Experience with Google Analytics & Webmaster Tools to analyze website traffic & visitor behaviors
Use of Google Docs or Dropbox in coordinating projects with outside vendors or departments
Understanding of copy writing for SEO optimization
EDUCATION/EXPERIENCE
Bachelor’s degree from a four-year institution or equivalent working experience
Educational or work experience background in marketing, communications or design, with event or hospitality industry focus a plus
Portfolio of work related to marketing & communication for review
WORKING CONDITIONS
This position is for a fulltime employee. Work weeks will primarily consist of 40 hours/week, but may exceed that in certain seasons
Some projects & events may require flexible work hours or weekends
Position will primarily work in Orange, but will require offsite work