We are seeking a highly motivated individual to join our marketing team as a SENIOR PRODUCT MANAGER. This exciting position will work cross-functionally to ensure the successful launch of new and innovative diagnostic products. This role will execute product line strategies in line with the strategic marketing plan to meet the yearly revenue and profitability goals.
The ideal candidate will be a true product evangelist that has the vision and proven capability to create and enter new markets. S/he will inspire passion, excitement and results in others; have the confidence and credibility to speak at client, sales and industry conferences and aspire to become a product thought leader. This individual must be able to clearly discuss and communicate the clinical and economic value of our products to internal stakeholders, customers, prospects and partners.
In addition to those skills, experiences and attributes, we’re looking for someone that has experience as a liaison between office and field team members to ensure information is shared frequently and consistently. This individual will operate as a representative of the organization when interacting with customers, key opinion leaders and study investigators and should approach those meetings with an understanding of the impact on larger business objectives.
RESPONSIBILITIES:
- Identify and articulate customer and market needs through business plans, market requirements documentation and product roadmaps.
- Gather voice-of-the-customer insights and business intelligence; share with internal teams.
- Work closely with customers and KOLs to solicit feedback on products and gather requirements for new features or products; leveraging customer meetings, conferences and advisory boards.
- Collaborate closely with cross-functional team members to drive successful product development activities. Provide input into product development documentation including customer requirements documents, validation plans and instructions for use.
- Participate in the development and execution of comprehensive commercialization plans for new and existing products. Assist with establishing product revenue goals and corresponding strategic and tactical plans to ensure that revenue goals are met or exceeded.
- Create training and product launch materials, train sales team with up-to-date product information, messaging and positioning.
- Monitor competitive landscape; anticipate competitive response to changing market dynamics and proactively develop strategies to combat activity.
- Lead use evaluations of new product concepts and prototypes.
- Provide ongoing support for product(s), including monitoring of customer satisfaction, new customer needs and sales support materials.
- Work closely and collaboratively with R&D to resolve product and user questions/issues.
SKILLS AND EXPERIENCE:
- BS/BA degree in business, biology, engineering or relevant clinical discipline; MBA preferred.
- Experience should include 4-6 years’ product management in a medical device/diagnostic industry, experience with IVDs is highly preferred.
- Strong commercial instincts demonstrated through successful marketing initiatives with measurable impact.
- Successful experience with launching a product into a new market.
- Knowledge of the infectious disease marketplace; knowledge of key industry players, publications, conferences, etc.
- Knowledge of relevant lab procedures, devices and user workflows, including current testing/screening methods.
- Demonstrated ability to discuss new product concepts and industry trends with PhD and MD level contacts.
- Proven success in a fast-paced, cross-functional environment; ability to manage multiple priorities and build strong relationships across many functions within an organization.
- Strong financial and analytical skills; close attention to detail.
- Excellent written and verbal communication skills.
- Ability to reject setbacks, use resourceful and innovative approaches and enthusiastically persist until goals are achieved.
Required Skills
Required Experience