One of the most sought-after health care organizations in the Country is seeking a Senior Manager Marketing Programs candidate. I can get your resume in the hands of the hiring team if you haven't already applied.
This individual will lead a team of five senior level direct reports and be instrumental in developing and leading national marketing programs. Provides oversight and/or leads major projects that inform the growth and market strategies essential to revenue, membership and margin goals. Strategic Market Planning Managers provide analytical/strategic-thinking and leadership skills that enable project teams to: 1) isolate business issues; 2) design and execute analytics for studying business issues (market research, scenario planning, forecasting, market share, profitability, etc); 3) bring technical/content expertise (competitive intelligence, utilization, financial analysis, market research, deep data analysis&programming); 4) vet findings and make formal recommendations to senior levels of leadership; 5) review/approve strategic recommendations. Incumbents would manage teams whose work includes membership forecasts&goals, strategies to achieve membership, revenue&margin goals, market research findings, competitive intelligence insights. Selects, develops, evaluates, coaches, and advises personnel.
Essential Functions:
• Works with director to develop scope of work for team, sequencing, defining value proposition, setting strategic and business direction, context & priorities for the team.
• Provides oversight, coaching&management to more senior individual contributors (e.g. Analysts, Data Consultants, Senior Market Strategy Consultants I, Senior Market Strategy Consultants II, and Senior Data Consultants).
• Educate and communicate goals, strategy, and methodologies clearly and persuasively.
• Build relationships with internal and external partners.
Qualifications:
Experience
• Minimum eight (8) years of content/functional experience.
• Minimum two (2) years of management experience, OR;
• Master's degree and a minimum four (4) years of experience.
Education
• Bachelor's degree in business, economics, mathematics, statistics, OR four (4) years of experience in related field.
• High School Diploma or General Education Development (GED) required.
Preferred Qualifications:
•Minimum eight (8) years of content/functional experience preferred.
•Minimum three (3) years of management experience preferred.
•Master's degree preferred.
•Ability to develop and lead end-to-end marketing program with key partners and leadership.
•Experience in Process and Performance improvement to drive efficiency.