We are seeking a Media Relations Strategist to join our Carmichael Lynch Relate team.

A media relations strategist at Carmichael Lynch Relate develops and executes successful media relations strategies that support the overall business goals and priorities of the agency and agency clients. The media relations strategist works closely with account teams and clients to provide strategic media relations counsel, develop effective media relations plans, execute those plans and evaluate the results of that outreach.

 AREAS OF FOCUS:

• Create comprehensive media relations strategies for a variety of clients in industries such as home & design, CPG, food, health care and business, for both consumer and trade/industry audiences.
• Develop and maintain strong media contacts for the agency by creating networking opportunities and leveraging existing opportunities, and being a thorough consumer of news outlets and current events.
• Identify and execute appropriate tactics to support clients’ media relations goals, e.g., pitching, events, desksides, news surveys, media tours, etc.
• Write press releases, pitches, and contribute to PR plans.
• Navigate the frequent pivots of pitching around current events by bringing a steady stream of ideas to teams and clients
• Monitor media developments/trends and share with agency and clients
• Oversee development of media lists and pitch logs
• Ensure agency is successfully tracking media coverage

WHAT WE BELIEVE:

We believe that when the best of strategy and creativity come together, brands stand apart.

OUR HIRING PHILOSOPHY:

Carmichael Lynch  and Carmichael Lynch Relate are committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit: https://www.carmichaellynch.com/about/

WHAT’S IN IT FOR YOU:

• Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)
• We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)
• A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
• Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 12-week maternity leave, 6-week parental leave, 20 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.

NOTE: CARMICHAEL LYNCH AND CARMICHAEL LYNCH RELATE NEVER MARKET JOB LISTINGS VIA EMAIL AND, AT THIS TIME, WE DO NOT WORK WITH OUTSIDE RECRUITMENT AGENCIES. WE DO NOT CHARGE A FEE TO APPLY FOR ANY OF OUR ROLES. WE STRONGLY RECOMMEND YOU DO NOT PROVIDE PERSONAL DATA TO ANY DIRECT SOLICITATION VIA EMAIL OR MESSENGER AND REPORT OR REMOVE ANY SUSPICIOUS SENDERS FROM YOUR CONTACTS LIST.

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Required Skills

QUALIFICATIONS/TRAITS:

EDUCATION:

• A bachelor’s degree in public relations, journalism or a closely related field

SKILLS AND EXPERIENCE:

• A minimum of four years of public relations or relevant work experience in one of the following areas: prior agency, communications or media;
• solid writing skills;
• relationship building with media, account teams and clients;
• team building skills and motivation.

Required Experience