South Coast Winery is seeking a Marketing Specialist to join our team! To assist the marketing team in creating digital content and determining the most effectively target search engine marketing and online Essential Duties include:

Develop marketing collateral to support all areas of the company and its services as presented.

Initiate, develop, execute and manage online marketing opportunities.

Develop and manage the print advertising.

Support and manage the development of marketing materials that emphasize the voice of the customer

Develop and implement messaging and web position for the company with current industry message

Build relationship across the enterprise and ensure open, honest and collaborative atmosphere is encourage and maintained.

Expand our clients’ digital footprint, awareness, subscribers, leads, and audience engagement through various forms of content.

Develop relevant, engaging, conversion-focused marketing content that meets the needs of both management and our audience. Content forms may include but are not limited to: Email newsletters, email campaigns, Conversion-oriented landing page copy, Blog posts, Website copy.

Maintain organic social media copy for Facebook, Twitter, LinkedIn, YouTube, Paid social media copy for Facebook ads, PPC ads,Whitepapers

Work within a designated style guide

Capture brand personality in content voice and tone.

Collaborate with content strategist, designers, marketing, sales, external influencers and industry experts.

Performs other duties as assigned by manager.

Takes PRIDE in everything we do.

Takes OWNERSHIP of their actions and decisions.

Displays LEADERSHIP in our industry and our community.

Acts with INTEGRITY by being honest, trustworthy and doing the right thing.

Displays TEAMWORK by committing to common goals based on open and honest communication.

Delivers EXCELLENCE to our guests, our communities and to each other.

South Coast Winery Resort & Spa is an Equal Employment Opportunity.