Carter Hospitality Group is seeking a Director of Tasting and Wine Club Operations for South Coast Winery Resort & Spa and Carter Estate Winery & Resort. If you have over five years of Wine Tasting Room, retail or food & beverage management experience and you thrive in a fast pace, multi faceted and exciting position, you are the ideal candidate.ESSENTIAL PURPOSE: Directs multiple functions and departments including but not limited to Wine Club, Tasting Room, Ecommerce, Retention, Customer Service, Sales, Hospitality and Winery Event Management. Continual focus on achieving profitability through revenue generation, cost control, guest satisfaction and developing employees, while maintaining the integrity of South Coast Winery Resort & Spa as well as Carter Estate is a primary focus of this role.ESSENTIAL DUTIES: The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons. Must create specific, measurable, achievable, realistic, and timely action plans to remedy guest service deficiencies while driving Wine Club and Wine Retail/Tasting revenue streams. Manages all customer retention activities. Takes initiatives in customer satisfaction via process improvement plans and efficient reporting and flow of information. Maintains industry & community relationships. Maintain current knowledge and familiarity with wine industry’s concepts, practices, and procedures. This position relies on extensive experience and judgment to plan, execute, attain and exceed goals. An extensive degree of creativity and vision is expected. Manages all customer retention activities. Takes initiatives in customer satisfaction via process improvement plans and efficient reporting and flow of information. Maintains industry & community relationships through active participation and representation of South Coast and Carter Estate Wineries. This position relies on extensive experience and judgment to plan, execute, attain and exceed goals. A high degree of creativity and vision is expected. Recruit, hire, mentor, train and retain talented team Develop and implement strategies to increase sales and profitability Maintain goals for sales and adjust programs to reach goals Manage our on-site staff incentive programs Develop and manage regular training programs for staff Review guest experiences in all feedback channels Monitor customer preferences to determine focus of sales efforts Execute company retail strategy to drive sales, manage costs, margin and retain/grow customer base Establishes, maintains and increases client base; maintains regular contact with clients; conducts tours of the wineries and its facilities; entertains potential clients in accordance with company policies; responds to telephone and walk-in inquiries Actively participates in community events and activities as a hotel representative; ensures positive image of the Carter brands. Develops and manages sales and support programs to ensure achievement of annual objectives. Prepares and monitors sales budget/forecast.Dir_TRWC_Oct2017 Design Wine Club Program. Revise, update and modify as necessary to continue club growth and membership tenure. Design and execute member-specific programming ; i.e. tasting experiences and special events at the wineries Plan, direct, or coordinate the actual distribution or movement of wine, internet orders and club shipments to the customer Analyze wine club membership statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers Coordinate with Marketing Department Promote specific wines, member communication and promotions that would likely be most successful with wine club members at any given time Utilize reports to identify opportunities including sales, customer service, turnover and team engagement In collaboration with all departments, develop and implement all member service strategies including processes for providing customer service resulting in high levels of customer satisfaction for new and existing membersDesign and implement retention programs designed to reduce cancellations and extend membership tenure Continually gathers and monitors information on competition and market trends; communicates information to Tasting Room and Wine Club staff and others as needed. Assists front office staff with resolution of guest problems/complaints as needed. Possesses and maintains thorough knowledge of resort services, facilities and policies and area attractions and active promotes resorts to guests of the wineries Monitors overall activities of the departments; identifies problem areas and directs corrective actions. Provides timely and accurate reports as required. Develop and maintain unique brand experiences that enhance sales and connectivity Plan, organize, and implement unique winery and wine club events at the wineries including monthly intimate and personalized member appreciation events Promote the company vision to staff, guide the company culture, and lead by example Confront and deal openly and honestly any performance deficiencies Recognize, celebrate, and build on team successes Direct ongoing education on: wines, winery, vineyards, brand stories, and sales Actively involved in chamber and community, keeping abreast of competitors Attends and participates in business/trade events as required Performs other duties as assigned by Managing Director Takes PRIDE in everything we do. Takes OWNERSHIP of their actions and decisions. Displays LEADERSHIP in our industry and our community. Acts with INTERGIRTY by being honest, trustworthy and doing the right thing. Displays TEAMWORK by committing to common goals based on open and honest communication. Delivers EXCELLENCE to our guess, our communities and to each other.