Head of Marketing - Gaming Industry 

Our client is a bold new game studio with a mission to build cutting-edge AAA entertainment for the 21st century. The founders are veterans in the online games, social games, and crypto fields. They seek a Marketing Lead to own the company’s communications, PR, and community development initiatives, as well as preparing for a few Kickstarter-like campaigns for the sale of digital items, the first one of which will take place in June on NiftyGateway.

***This is a remote position that can be performed from anywhere in the world.

The Ideal candidate

· Understands modern social media marketing including streamers and influencers

· Existing relationships with top gaming influencers and magazines

· Has strong relationships with top and trending gaming influencers

· Deep knowledge of game genres especially action RPG

· Experience with large dollar ad campaigns

· Experienced giving pitches and demos

· Metric-driven approach to user acquisition

· Strong public speaking skills

Responsibilities

· Manage and coordinate all marketing, advertising, and promotional staff and activities

· Conduct market research to determine market requirements for existing and future products

· Execute tactically on growth, owning metrics and analytics, SEO, social media reach, influencer relationships, ad buys, and LTV optimization

· Help design and launch a Kickstarter-like campaign for the sale of digital items, the first one of which will take place in mid-June

· Develop strategies and tactics to boost the company’s reputation and drive qualified traffic

· Own the creation and delivery of a AAA marketing experience, including company brand communications, GTM plan, customer and market research, PR, and community development

· Deploy successful marketing campaigns from ideation to execution

· Work with Product to distill and communicate the unique selling points for their game and platform

· Experiment with various organic and paid acquisition channels

· Analysis of customer research, current market conditions, and competitor information

 Requirements

· 5 years minimum hands-on experience as a Marketing Lead

· Strong understanding of cryptocurrency

· Solid understanding of online & free-to-play marketing strategies

· Strong copywriting skills

· Must love games

Extra Perks! Benefits

· Fully remote work

· Experience working with gaming veterans who’ve created titles with a gross aggregate revenue of over $10B USD

· Flexible 20 days off PTO (holidays + local national holidays)

· Experience creating a new IP with franchise potential