JOB LEVEL
P40
EMPLOYEE ROLE
Individual Contributor

The Opportunity

Lead Category Analytics role shapes Adobe's marketing strategies by analyzing demand for flagship products like Photoshop, Firefly, and Premiere Pro.

What you'll Do

In this highly visible role, you will help strategize and implement full-funnel marketing motions and measurement across various channels. This role will work closely with marketing teams across PMM, GTM, brand, social, paid media, and web to:

• Measure category demand to understand market trends related to our products and identify marketing opportunities by bringing to bear internal and external datasets
• Evaluate early signals of upper and mid-funnel marketing to infer downstream impacts
• Establish quarterly targets for critical metrics and communicate the evolution of campaign performance and customer journeys
• Build innovative solutions and frameworks to augment the influence of marketing on product growth motions
• Measure the impacts of product launches and develop self-service tools to improve marketing's impact on those key moments
• Work with paid media, product marketing, go-to-market, brand science, and adobe.com teams to drive performance narratives on a weekly level
• Partner with cross-category teams in driving standard processes and improvements in internal analytics tools

Join Adobe and immerse yourself in a renowned work environment that has been consistently recognized with prestigious awards as a leading workplace globally. Collaborate with colleagues who are committed to mutual growth through our supportive Check-In approach, fostering an environment of continuous improvement. If you aspire to advance your career, Adobe offers the perfect platform for growth! Work alongside some of the most innovative, analytical, genuine, and supportive individuals worldwide.

What you need to succeed

• Track record of using data and insights to inspire change and implement new initiatives
• 8+ years of consulting, strategy, or marketing analytics experience
• Ability to recognize business opportunities and structure problems into an analytics plan
• Full stack data science experience; ETL, EDA, classification, inference, analysis, and visualization
• Ability to succinctly articulate insights to a wide range of audiences
• Familiarity with evolving marketing tactics for young audiences (LLM/AIO, mobile/social)
• Knowledge of the cross-channel/platform media landscape and associated measurement/analytics tools
• Intellectual curiosity, flexibility, and attention to detail
• Strong interpersonal skills to interact with people at all levels in an organization
• Ability to communicate complex ideas effectively both verbally and in writing
• Willingness to both teach others and learn new techniques
• Disposition to work collaboratively with internal partners across teams
• High level of energy, personal drive, and positivity
• Academic background in economics, statistics, engineering or other related field where quantitative problem-solving and the scientific method are emphasized

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $105,600 -- $223,000 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.