Job Description

CATEGORY DEVELOPMENT

Develop and nurture strong business relationships with external retail partners, positioning RBNA as the essential partner for all category management needs.

Acquire in-depth knowledge of products, attributes, strategies, tactics, and competitive trends in the marketplace for assigned categories, both online and offline.

Manage the development and execution of comprehensive strategies for assortment/merchandising optimization, new product launches, seasonal programs, and pricing/promotional planning and evaluation across online and offline channels.

Utilize data from various sources to create impactful analyses and persuasive sales stories, identifying risks, opportunities, and performance gaps (e.g., distribution, assortment mix, incrementality, product sizing, shelving, placement).

Apply critical thinking and problem-solving skills to proactively identify and address challenges and opportunities, enhancing analyses beyond basic reporting and translating insights into actionable retail strategies.

Collaborate effectively with teams across Sales, Marketing, Shopper Marketing, Consumer Insights, Brand, eCommerce, and other Category Leadership resources to lead performance management efforts, including streamlining reporting processes, conducting macro assessments, and analyzing opportunity gaps.

Direct the use of Red Bull’s Category Management resources to develop strategic plans that align with the goals of assigned customer teams.

Lead discussions with retailers to implement category development programs focused on driving overall category growth opportunities.

Integrate the customer business planning process with broader strategic business objectives.

Transform insights into actionable strategies by executing, analyzing, and evaluating category plans to uncover and leverage key opportunities for both Red Bull and its retail partners.

Deliver compelling presentations showcasing Red Bull’s category management expertise to significant retail partners.

CATEGORY MANAGEMENT

Develop a comprehensive and in-depth understanding of the Energy category and the broader beverage market.

Deliver advanced Category Management solutions by leveraging insights from IRI and Nielsen syndicated scanning data, Household Panel data, market demographic data, customer point-of-sale systems, loyalty data, and other relevant resources used for Category reviews.

Create, develop, and present regular Category reviews, strategic plans, and actionable strategies to Retailer partners.

Perform business analysis to provide insights on sales performance, pricing trends, and opportunity gaps to drive incremental volume growth.

Oversee the creation of Planograms and manage store-level roundtable processes with Retailers to implement best-in-class strategies for the Category.

ANALYSIS

Conduct analysis on new product introductions and assess their performance.

Deliver insights on new product/package mix analysis.

Develop evaluations to highlight the effectiveness of merchandising efforts, including displays and promotions.

Create, maintain, and enhance regular internal and retailer-specific scorecards and tracking tools.

Provide ad-hoc category management reports, trend analyses, customized reporting, and support for special projects directly to internal or external stakeholders as needed.

Stay updated on advancements and best practices in Category Management, continuously seeking knowledge to enhance departmental capabilities and professional adaptability.

Qualifications

A Bachelor's degree in Business, Marketing, Management, Accounting, Data Analytics, or a related field is preferred.

A minimum of 3-5 years of experience in consumer goods, retail, or syndicated data with a focus on category management, sales, business analytics, and/or shopper insights.

Extensive experience in understanding, utilizing, and applying syndicated data, customer card/POS data, and panel data to drive internal and external success through sales and market share growth (experience with data sources such as Nielsen, Circana, NPD, Numerator, 84.51, dunnhumby, SPINS, Stratum, Spectra/demographics, SPSOneScreen, Symphony Retail AI/EYC).

Demonstrated ability to develop indispensable, collaborative partnerships with retail customers and internal business partners across functional teams.

Proficiency in Microsoft Office Suite (Excel, Word, and PowerPoint).

Knowledge of retail merchandising and in-store execution tactics.

CPCM (Certified Professional Category Manager) certification and/or a Master's degree are preferred.

Experience in sales and/or analytical sales support with a track record of driving face-to-face engagement and initiatives is preferred.

Additional experience managing relationships with third-party agencies, including brokers, as well as data and insight providers, is preferred.

Experience in the beverages DSD industry is highly preferred.

Additional analytical skills and competencies (e.g., Tableau, Microsoft Access, Power BI, ProSpace, SQL, VBA, Alteryx) are preferred.

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $109,000 - $121,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.