Job Description

OUR COMPANY

Cerebral is a one-stop shop for high-quality mental health care. Since launching in January 2020, we have gone from 5 people in an off brand WeWork to over 2,000 team members across the United States working hand in hand to transform access to high-quality mental health care at scale. Our team will not stop building, growing, and iterating until everyone, everywhere can access high-quality mental health care without the high cost, wait times, and stigma. 

We recently became the fastest mental health company ever to unicorn status, having raised over $162 million and achieved a valuation above $1.2 billion. Cerebral's investors include Silver Lake, Access Industries, Bill Ackman, Chris Burch, WestCap, and Oak HC/FT. It is just the beginning for Cerebral, and we need your help as we transform access to high-quality mental health care in the United States and beyond.

RESPONSIBILITIES:

• Create email and SMS content that helps educate and motivate our audience from awareness through adoption (and beyond).
• Build, document, and execute lifecycle marketing strategy by helping design programs that engage prospects and customers throughout their journey.
• Identify content gaps and develop assets with the content team to fill those gaps in an effort to tell a cohesive narrative.
• Collaborate with Product, Customer Success, and Clinician teams to create cohesive messaging across email, SMS, in-app and more.
• Monitor and optimize your programs to ensure they are working well and build alternative strategies if needed.
• Personalize content for our different target audiences and make recommendations to improve and optimize.
• Identify A/B testing opportunities, build testing roadmaps, execute, and analyze results

WHAT WE ARE LOOKING FOR:

• 3-4 years DTC email marketing experience
• Experience with CRM platforms such as Iterable, Braze, Mailchimp, Mandrill
• Analytical and data-driven, experience building robust and structured testing roadmaps
• A solid communicator and collaborator.
• You love writing and developing engaging and effective copy.
• You thrive under a fast-paced environment
• Strong project management skills with an ability to create, execute, and adjust plans as needed.
• Experience in healthcare, preferred
• Experience with subscription based business is a bonus

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