Channel Marketing Specialist

Department: Marketing

Manager: Director, Marketing

FLSA Status: Exempt

Location: Garland, TX

OVERVIEW

The Channel Marketing Specialist supports the execution and delivery of marketing programs for Fortress Building Products. This role will be responsible for managing inventory for samples, displays, and marketing literature, and working directly with our 3rd party fulfillment vendors. The Channel Marketing Specialist will lead the day-to-day activities of our Co-op program and communicate with our distributors regarding their claims and budgets. Additionally, this role will coordinate the planning and execution of trade shows. Reporting to the Director, Marketing, this role will play a key operational role in ensuring channel marketing initiatives are delivered accurately, on time, and in alignment with business objectives.

OUR PURPOSE STATEMENT

Build and invest in businesses that positively impact the world.

OUR NICHE

Fostering and developing products, solutions, and systems.

OUR CORE VALUES

**Lead with Positivity and Respect – **We foster trust, optimism, and respect in every interaction.

**Compete as a Team – **We foster collaboration and teamwork, knowing we win together.

**Innovate with Purpose – **We create bold, lasting solutions that make a real impact.

**Inspire Growth – **We fuel the growth of people, businesses, and brands through bold ideas and relentless execution.

**Own It and Deliver Value – **We take responsibility, act with clarity, and ensure our work creates real impact.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Participate and assist the Marketing team in planning, developing, and executing trade shows, conferences, customer meetings, and other events. Including, but is not limited to, event registration, hotel and transportation arrangements, vendor services, venue research, menu planning, shipping logistics, product displays, collateral, and signage, deposit payments, and budget maintenance and tracking.
• Maintain current contact lists i.e. Contractors, Dealers, Distributors, etc. Work with internal and external groups to ensure mailing and e-mail lists are well managed, compliant, and effective.
• Assist in preparing and coordinating special promotional programs, including writing and content development for literature and related materials, to introduce new products and channel programs to Sales team and customers.
• Works with team members to gather performance data, evaluate program effectiveness, and close performance gaps by helping to deliver solutions that meet business needs and support the achievement of organizational goals.
• Assist with budget tracking for events, meetings, and projects. Provide invoices to Accounting for payment.
• Track and control inventory of all promotional materials.
• Occasionally serve as marketing representative on cross-functional teams.
• Provides timely product and marketing support to external customers.
• Provide administrative support to the Marketing Manager.
• Assist with basic graphic needs as needed.

SUPERVISORY RESPONSIBILITIES

• None

COMPETENCIES: To perform the job successfully, an individual should demonstrate the following competencies:

Achievement Focus – Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals.

Adaptability – Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delay, or unexpected events.

Attention to Detail – Demonstrates thoroughness in accomplishing a task through concern for all the areas involved; carefully monitors the details of own and others’ work to ensure accuracy and quality; plans and organizes time and resources efficiently; completes all work according to procedures and standards.

Communications – Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.

Cooperation – Establishes and maintains effective relationships; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.

Customer Focus – Identifies and prioritizes customer needs and recognizes constraints; responds promptly to customer needs; seeks to find out more about customers and provide a better product or service; adopts professional approach to customers; is reliable and delivers on promises.

Dependability – Follows instructions; responds to management direction; takes responsibility to own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternative plan.

Initiative – Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.

Judgement – Exhibits sound and accurate judgement; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.

Planning/Organizing – Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.

Problem Solving – Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.

Project Management – Develops project plans; coordinates projects; communicates changes and progress; completes projects on time and budget; manages project team activities.

Teamwork – Balances team and individual responsibilities; exhibits objectivity and openness to others’ views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone’s efforts to succeed.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience/Additional Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field preferred.
• 3-5 years of work experience in marketing with a proven track record of success.
• Experience in the building products industry a plus.
• Outstanding time management and organizational skills with the ability to multi-task and meet tight deadlines.
• Ability to exercise independent judgment and strong attention to detail.
• Ability to work independently and in collaboration with others to achieve results.
• Strong interpersonal, customer service, and written and verbal communication skills.
• Proficient in MS Word, PowerPoint, Excel, and Outlook.
• Familiarity with and experience using Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign, and Acrobat.
• Occasional travel may be required.

Certificates/Licenses/Registrations

• None

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job operates in a professional office environment. This role routinely uses standard office equipment.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand; talk, hear, and use hands and fingers. Specific vision abilities required by this job include close vision requirements. Light to moderate lifting is required. Ability to withstand the stress of traveling.

ACKNOWLEDGEMENTS: The above job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change based on organizational needs and other factors.