Job Description
_ 1. Retail Channel Execution_
- Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, specialty beauty, grocery)
- Coordinate in-store promotions, endcaps, and secondary placements
- Manage promotional calendars and ensure timely execution
- Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.)
_ 2. Trade Marketing & Promotion Support_
- Track and manage TPDs, markdown programs, and co-op initiatives
- Support retailer line reviews with marketing decks and performance insights
- Coordinate promotional forecasting with Sales and Operations teams
- Monitor trade spend ROI and effectiveness
_ 3. Campaign & Content Coordination_
- Align digital campaigns with retail launch timelines
- Coordinate with creative teams for channel-specific assets
- Ensure brand consistency across all retail touchpoints
- Support influencer or paid media activations tied to retail events
_ 4. Reporting & Analytics_
- Track sell-through lift during promotional periods
- Prepare weekly/monthly channel performance reports
- Analyze campaign performance and provide optimization recommendations
- Support executive-level reporting for key accounts
_ 5. Cross-Functional Collaboration_
- Work closely with Sales, Operations, and Finance to ensure smooth execution
- Coordinate with brand partners for product updates and marketing alignment
- Assist in inventory planning alignment for major campaigns