Job Description

POSITION SUMMARY

The Marketing Copywriter & Coordinator plays a pivotal role in crafting compelling copy and collaborating closely with the Marketing Manager to maximize exposure for all of our products, while also building awareness among potential sales leads, media exposure and engagement on social media platforms. We are actively seeking an ideal candidate who embodies a proactive and innovative approach, continuously seeking fresh copywriting solutions.

SPECIFIC RESPONSIBILITIES

• Develop strong copy for all marketing initiatives/projects as needed (crash projects, newsletters, titles & subtitles, collateral material such as banners and blow-ups, etc.)
• Advertising: Develop ad copy for various advertising campaigns, including ads for books, Charisma Magazine Online; subscriptions and more.
• Book Covers – Create attention-grabbing and marketable back cover copy for every title. Collaborate in facilitating the smooth flow of cover approval between marketing and content development for copyediting and final approval. Also, if required, create inside content back-of-book ad(s).
• Sales Conference – Prepares for upcoming sales conferences (Winter/Spring-Summer/Fall), by assisting with tip-sheets, and crafting book hooks and value statements based on the content of each book. Additionally, initiate design request for catalog cover and contribute to the overall conference preparation.
• Content Curation – Creates content carves for each title in the form of blogs, articles, Op-Eds, excerpts, press material, interview questions that can be utilized for press, magazine, etc.
• Eblasts – Create compelling copy for all products to engage existing subscribers and attract new ones for all marketing campaigns.
• Social Media – Craft compelling copy for each book campaign on all of Charisma’s social media platforms, leveraging content from each book. Additionally, provide support in scheduling and updating Marketing’s social media calendar.
• YouVersion Bible Plans – Create 3–5-day Bible plans from various titles for the YouVersion Bible app; writes descriptions of the plans, titles, and applies appropriate Bible verses to the plan. Follows the completion of YouVersion graphics for approval. Uploads, schedules, and submits plans and graphics to YouVersion Partner Portal. Notifies the marketing team once plan has gone live for e-blasts to be made and to share with our authors.

Performance will be measured by:

• * Ability to manage projects, jobs, strategy, deadlines, etc. while adhering to the policies and procedures of the company.
  

  • Demonstrate the on-going ability to interact and cooperate with all company employees.
  • Agree with Charisma Media’s vision statement, beliefs and values.

Qualifications

ESSENTIAL SKILLS:

• Superior communication skills, including strong oral and written skills
• Strong copywriter
• Strong detail and organization abilities
• Self-starter and quick learner
• Strong computer skills necessary, (Microsoft Office Suite, Google Drive apps)
• Outgoing, positive, can-do attitude
• Ability to work independently
• Outstanding analytical and critical thinking skills
• Outstanding ability to multitask, get projects done under pressure and on time
• Good market understanding of Christian publishing
• Ability to work well with others in a fast-paced environment
• Passion/interest in social media tools and communities and digital technology
• Strong team player

EDUCATION:

4-year degree in journalism, or communications required, or equivalent experience in marketing, sales, etc.

LANGUAGE SKILLS:

Ability to communicate effectively and professionally both written and verbally, with understanding of basic grammar skills in regards to business correspondence.

PHYSICAL DEMANDS:

While performing the duties of this job, the employee is regularly required to stand, walk, sit, talk and hear for long periods of time. Must be able to listen and speak effectively on the phone. The employee must be able to lift and/or move up to 25 pounds

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually low to moderate.

Additional Information

Location: On site from our Corporate office, located at 600 Rinehart Road, Lake Mary, Florida.

Schedule:

The first 90 days will be in the office, Monday - Friday from 8:30 am to 5:30 pm. After completion of 90 days select employees may work from home on Wednesdays. No weekends are ever required, and we have eight paid holidays throughout the year.

Compensation
$45,000 - 48,000/year

Perks and Benefits

You get to work with a friendly group of individuals in a professional but comfortable setting where everyone is working with one common goal: to help others experience the power of the Holy Spirit in their lives through the resources we provide! As if that is not enough, our company offers a comprehensive benefit plan just 60 days after starting, which includes health, dental and life insurance. Our dress code is business casual Monday through Thursday and Fridays are casual. Just check out our website’s career page to learn more about the additional benefits we offer.

Work Environment

The work environment is a normal office setting. Although fast paced, it is pleasant environment, which includes cordial relationships. The noise level in the work environment is usually low to moderate. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Interview Process

If your resume is selected for consideration, you will be contact by our Staffing Coordinator by email and will be asked to complete a Candidate Questionnaire followed by a telephone interview. If you are selected further, you will be invited for an in-person meeting at our corporate office for skills testing and an interview with our Office Manager. Skills testing will include the following: Basic proofreading and spelling, Personality Profile, and typing test.

The final interview will be conducted by the hiring manager. If you are chosen to fill the position, you will be contacted by the Staffing Coordinator with final job details and onboarding information.

All your information will be kept confidential according to EEO guidelines.