Job Description
ABOUT THE ROLE:
The SOCIAL MEDIA COORDINATOR is a creative, highly motivated, and fashion-driven individual who has a strong editorial sense for short-form storytelling & visual communication that resonates with B2B audiences across social channels including, but not limited to, Instagram, Facebook, and LinkedIn. The candidate will support the execution of social media strategy(s), program(s), and campaigns aimed to inspire audience engagement, grow followers, generate brand awareness, activate communities, increase event retailer attendance, and ultimately drive revenue for Informa Markets Fashion’s portfolio of live + digital B2B events (COTERIE, MAGIC, PROJECT, and SOURCING at MAGIC)
Reporting to the Director of Content & Community, the SOCIAL MEDIA COORDINATOR role is key in supporting the development, management, production, delivery, distribution, and promotion of insights-driven organic social media campaigns that will support Hero Brand positioning and promote various events, fashion merchandise categories, retailers and brands, industry personalities, seasonal trends, and brand marketing initiatives across various social platforms. In addition, the role will involve collaborating with the Director of Content & Community and external social media agency(s) to visually present and optimize existing topical editorial content, insights content, and culturally relevant themes to audiences across various channels. This role will also ensure sponsor commitments are fulfilled.
The focus will vary daily -- from taking part in and supporting strategic planning, to monthly editorial calendar management, monitoring inbound comments and direct messages on social media channels, reporting on channel and campaign performance, incorporating/coordinating with influencers, attending events and covering them on our social media channels, project management and budget tracking, and other administrative responsibilities as necessary.
ROLE ACCOUNTABILITY AND DUTIES:
Qualifications
WHAT YOU BRING TO THE TEAM:
Additional Information
WE OFFER:
_We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. _