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Media Planner

C

Chicago Connect

Media Planner

Chicago, IL
Full Time
Paid
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  • Responsibilities

    Job Description

    Our client is looking for a Media Planner to join their team. The Media Planner will be responsible for planning and managing media plans that translate clients’ marketing and advertising objectives into strategic, cross-platform media campaigns. The Media Planner will work with the team to develop and execute a plan that is consistent with approved strategies, KPIs, and budgets, and assist in the management of workload across a range of accounts.

    Salary range: $43000 - $53000 per year.

    RESPONSIBILITIES

    • Maintain knowledge of client’s business and ensure all media requirements are executed in a timely and accurate manner.

    • Develop research-based cross-platform media recommendations

    • Develop media strategies to coincide with ad campaigns and integrated marketing.

    • Conduct competitive analysis, analyze campaign performance, identify opportunities, implement changes to meet & exceed client KPIs and increase ROI.

    • Manage vendor partner relationships,

    • Stay on top of media trends and recommend/suggest opportunities to clients.

    • Manage client media budget.

  • Qualifications

    Qualifications

    • 1-2+ years of specific experience

    • Specific experience with digital media

    • Experience managing campaign setup, from concept to completion.

    • Ability to research and analyze metrics

    • Implementing changes to improve client ROI.

    • Working knowledge of media research tools, for example MRI, Scarborough, SQAD, Kantar and/or others.

    Additional Information

    Disability Insurance

    Employee Assistance Program