Location
3454 Historic Sully Way
Chantilly, VA 20151
Role Summary
Work with the internal team, marketing staff, and directors to increase sales opportunities and thereby maximize revenue for the organization. Specifically this role is an ambassador, leader and critical component in ensuring that Chick-fil-A Dulles Discovery is successful in the following areas:
Front of House & Drive Thru Staffing and Operations
Leadership and People Development of Front of House & Drive Thru Team
Vision and Service Model compliance throughout all areas of oversight.
General Responsibilities:
Develop a restaurant culture of sales-focused team members and leaders. A culture of product knowledge, excitement and generosity. Incorporate this into training, ongoing development, communications and everyday culture. Think Zappo’s Teavana, Apple. This is a culture change.
Maintain vision alignment with the Operator and the leadership team
Participate in monthly Director Team meetings
Ensure “Suggestive Selling” is taking place throughout the restaurant
Create a center of excellence for area of responsibility by creating, leading, and implementing systems that will be the standard for innovation and high performance teams throughout Chick-fil-A.
Develop leaders in such a way that they are operating as a motivated, high performance team that embodies the vision of the business. This should be highly intentional and happening each and every day through goal-setting and regular performance feedback.
Create, maintain and approve all schedule and shift changes among Team Members. Ensure that leaders are finding appropriate coverage for call-offs and no shows.
Perform discipline for actions that do not meet CFA standards and execute discipline documentation for all team members who fail to meet expectations.
Front of House Responsibilities:
Approve the quality of opening and closing procedures by performing regular walk throughs with leadership team.
Ensure and coach Team Members and Leaders to consistently follow all Chick-fil-A processes and procedures.
Complete Scheduling in a way that positively impacts the business for labor costs and allows for proper execution of 2MS, OE and EC.
Create, maintain and approve all schedule and shift changes among Team Members. Ensure that leaders are finding appropriate coverage for call-offs and no shows.
Proficient in all positions throughout restaurant.
Proficient in maintenance of equipment.
Understand the federal and local health code regulations.
Assist Operator in Time Punch Management.
Train team to present food to guests with neatness and attractiveness.
Ensure leaders are appropriately and consistently performing money duties – count down registers, perform close of day in the back office and deposits.
Oversee ordering of money for change fund.
Oversee cleanliness and organization systems.
Ensure completion of daily reports and tracking of cash over/short.
Oversee speed of service and completion of goals.
Own the customer experience, including but not limited to, Operational Excellence and Raving Fan Metrics through CEMs, ROE and RQA systems
Develop leaders to execute disciplinary expectations all day, every day.
Maintain/Oversee front counter employee performance review system.
Lead regular/ongoing coaching sessions with AM & PM Managers while empowering them to have regular meetings with their Team Leaders – sharing steps for improvement.
Create ongoing/daily relationship with Kitchen Director – both working to ensure all parts of the business are in full support of each other.
Ensure all front counter employees are always in full uniform/groomed property, etc.
Ensure all front counter employees are knowledgeable about menu options and pricing.
Responsible for development of all Front Counter team members, team leaders and managers.
Working with other directors during hiring process, completing resume screening, interviews and reference checks as necessary.
Create, lead and implement systems that will be the standard for all front counter innovation and high performance teams throughout the restaurant.
Understand elements of labor cost while making daily decisions that positively impact these areas of the business by eliminating the Labor Cost Gap.
Perform/Oversee all money duties – counting down registers, performing close of day in the back office and bank deposits.
Ensure Front Counter is always clean and organized by creating and implementing a cleanliness/maintenance schedule.
Marketing Responsibilities:
Oversee marketing budget
Marketing team leadership – Coordinator and Promotions Team
Execute marketing plan and measure results
Represent the Operator and Chick-fil-A at community events
Work alongside the Director, Business Development to build community relationships, sales building ideas and ongoing sales innovation streams
Establish good will and build sales through DOC and PAL coupon distribution
Develop and execute cross-promotions with other merchants in the surrounding areas
Develop and execute Business of the Day program
Promotion tracking & analysis
Redemption tracking & analysis
Maintain restaurant website; update with current promotions
Manage donation requests
Manage and execute Food Distribution plan (at least once per week)
Work to increase sales by locating, developing, defining, negotiating, and finding new revenue streams and customer acquisition streams
Become our ambassador to the community – develop a deep understanding of our community and its opportunities.
Actively and aggressively go after mutually-beneficial partnerships within the community
Represent the Operator and Chick-fil-A at community events
Develop and execute cross-promotions with other merchants in the surrounding areas
Build Rolodex of “Community Influencers” in our area for every Industry – Retail, Restaurants, Finance, Tourism, Hotels, Education, Construction, etc. Build relationships/contacts and work to foster relationships for sales growth.
Activate strong relationship with government officials
Oversee social media plan/e-blasts & text messaging programs
Execute events strategy based on Marketing Plan
Ensure all communications are in compliance with Chick-fil-A graphic and logo standards
Distribute appropriate marketing materials to appropriate staff
Track coupon redemptions; sort for month-end packages
Ensure sampling is being maximized on a daily basis
Ensure POP materials are up and all store merchandising is well-coordinated (one consistent message)
Develop and execute Team Member Contests tied to results
Maintain restaurant website; update with current promotions
Manage and execute Food Distribution plan based on 1% marketing credit
Activate the Cow
Yearly & Quarterly Planning:
Work with Operator and Director, Business development to complete Annual Marketing Plan and Annual Business Plan.
Create quarterly plans based on business fluctuations and needs for Marketing and FOH Management Teams.
Ensure marketing team and FOH drills down plans into daily tasks and execution plans
Skills:
Strategic thinker, Goal-oriented, Tech-savvy
Completed all necessary eTRAIN material.
Great communicator both in handling difficult situations and a diverse team.
Mature, dependable and results-oriented
Ability to work in a team environment
Very detailed oriented & keenly observant
Professional marketing or communications experience
Outstanding communication skills
Maintains a number of business and professional community contacts
Self-starter, creative and flexible
Ability to work well with the public/network
Outgoing/friendly
Good business sense, achiever
Affinity for sales/marketing
Good written/verbal communicator
Good negotiation skills
Strong project/time management skills
Strong follow-through on assignments
Proven history of consistently performing at a high level
2nd Mile Service is second nature
Unquestionable integrity and represents Chick-fil-A well
Anticipates problems before they happen
Passionate about building relationships with clients
Able to lift 40 - 60 pounds on a consist basis
Ability to prioritize
Organizational skills
Close attention to detail
Ability to multi-task
Detail orientated
Able to work well independently and in a team environment
Servant spirit with strong sense of stewardship
Self-starter who completes tasks without excessive supervision
Specific Experience:
Required: High School Diploma or equivalent
Required: Strong analytical and problem solving skills
Preferred qualifications:
Bachelor's degree or above, preferably in a business or hospitality
Experience as a leader food service operations
Years of Experience: 2
Bilingual: English and Spanish
This is a full time position.
This person must be skilled in time management.
This person must be self-directed and highly organized.
This person must master all knowledge and skills of every position in the Restaurant.