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Marketing Assistant - Fruitville Pike

Chick-fil-A Fruitville Pike & Chick-fil-A Lincoln Highway East

Marketing Assistant - Fruitville Pike

Lancaster, PA
Full Time
Paid
  • Responsibilities

    Chick-fil-A Lancaster PA is seeking a marketing professional to assist with marketing and communications in alignment with our vision and values, and in support of our brand, sales, and talent strategies. The Marketing Manager works with the Marketing & Communications Director and other members of the Marketing and Operations teams to ensure best-in-class execution of sales and brand-building initiatives. The position also requires involvement in day-to-day operations, including serving as a Team Member at the restaurant.

    Pay Type: $14-$16/hr

    Position Type: Full-Time, must have open availability

    Our Benefits:

    Health Insurance

    Paid Time Off

    Access to Scholarship Opportunities up to $2,500 per year

    Sundays off

    Opportunities for individual growth with personal coaching

    Employee Food Discounts

    Required Qualifications:

    Proven ability to lead in quick-paced environments as part of a team

    Basic computer competency

    Must be 18 years of age or older

    Prior marketing experience

    Duties and Responsibilities:

    In-Restaurant Marketing - execution of campaigns and extended tactics including installing point-of-purchase materials, menu boards, messaging, sampling, technological and POS support, and ensuring team engagement in sales-driving plays

    Digital Technology - ongoing management of platforms (including CFA mobile app and online and other digital and on-demand ordering methods); management of digital presence including active monitoring and responding to online dialogue and reviews

    Social Media - promoting Chick-fil-A Lancaster PA on social media platforms according to set strategies, and actively monitoring activity

    Community Events - involvement in planning, coordination and execution of various marketing and recruiting events and initiatives

    Communication - handling of internal and external communications with a wide range of audiences including individual and customer segments, Chick-fil-A Support Center, vendors, digital, print and broadcast media, as well as internal company communication

    In-Restaurant Operations Support - day-to-day involvement in restaurant operations

    Required Skills:

    Strong business acumen and professional communicator

    Experience in a design program, such as Illustrator, InDesign, Photoshop, or Publisher

    Creative design and copywriting skills with ability to push creative/voice limits while in keeping with Chick-fil-A brand and visual identity standards

    Experience working on sensitive communications issues with various audiences

    Ability to gather and interpret marketing and sales analytics and draw sound strategies from data

    Relationship-builder with all audiences, both internal and external

    Outside sales and/or marketing experience is a plus

    Critical thinker

    Self-starter

    Driven to work at an efficient, yet thorough pace

    Highly organized

    Strong work ethic

    Demonstrated alignment with our core values of integrity, passion, positivity, and excellence