Restaurant Marketing Assistant

Chick-fil-A at the Mall at Robinson

Restaurant Marketing Assistant

Pittsburgh, PA
Part Time
Paid
  • Responsibilities

    Marketing Assistant

    Description: The marketing assistant will be an individual who is self-motivated and who implements creative thinking and disciplined execution to strengthen emotional connections associated with the Chick-fil-A brand.

    Overview: Marketing assistant will devote 10-15 hours a week to planning, activating, and reviewing our marketing strategy. The remaining balance of hours will be dedicated to supporting the day to day operations of the restaurant.

    Expectations: The marketing assistant will create, activate, and review our marketing strategy at the restaurant level which includes but is not limited to:

    In restaurant marketing:

    Maintaining monthly marketing calendar which determines daily, weekly, and monthly focus

    Managing our monthly marketing budget

    Updating point of purchase marketing items

    Sets goals for suggestive selling and sampling

    Activates intentional acts of kindness with our customers

    Digital/Social Media:

    Maintains Facebook and Instagram platforms

    Routine review of mobile ordering and CFA One app usage

    Utilizing spotlight platform to engage mobile and digital customers

    Mall marketing:

    Activates business of the week program

    Distribute food samples to mall employees

    Advertise in the mall with signage

    Review mall calendar to coordinate any partnerships

    Leverage the cow mascot routinely in the mall

    Outside opportunities:

    Grow catering sales

    Establish tracking and follow up with current customers

    Proactively source new catering opportunities

    Community events

    School partnerships

    Donation requests

    Qualities:

    Passion: The marketing assistant will know and love the Chick-fil-A brand

    Competency: Possesses marketing and business acumen

    Organized and disciplined: Can create and stick to a marketing plan, maintains a budget, plans ahead for any activations

    Relational/Caring: Displays genuine care for building relationships with guests and fellow employees and is concerned with the "heart health" of the business

    Creative: Works side by side with Operator in generating new/fun ideas to win people over to Chick-fil-A