Marketing Assistant

Description: The marketing assistant will be an individual who is self-motivated and who implements creative thinking and disciplined execution to strengthen emotional connections associated with the Chick-fil-A brand.

Overview: Marketing assistant will devote 10-15 hours a week to planning, activating, and reviewing our marketing strategy. The remaining balance of hours will be dedicated to supporting the day to day operations of the restaurant.

Expectations: The marketing assistant will create, activate, and review our marketing strategy at the restaurant level which includes but is not limited to:

In restaurant marketing:

Maintaining monthly marketing calendar which determines daily, weekly, and monthly focus

Managing our monthly marketing budget

Updating point of purchase marketing items

Sets goals for suggestive selling and sampling

Activates intentional acts of kindness with our customers

Digital/Social Media:

Maintains Facebook and Instagram platforms

Routine review of mobile ordering and CFA One app usage

Utilizing spotlight platform to engage mobile and digital customers

Mall marketing:

Activates business of the week program

Distribute food samples to mall employees

Advertise in the mall with signage

Review mall calendar to coordinate any partnerships

Leverage the cow mascot routinely in the mall

Outside opportunities:

Grow catering sales

Establish tracking and follow up with current customers

Proactively source new catering opportunities

Community events

School partnerships

Donation requests

Qualities:

Passion: The marketing assistant will know and love the Chick-fil-A brand

Competency: Possesses marketing and business acumen

Organized and disciplined: Can create and stick to a marketing plan, maintains a budget, plans ahead for any activations

Relational/Caring: Displays genuine care for building relationships with guests and fellow employees and is concerned with the "heart health" of the business

Creative: Works side by side with Operator in generating new/fun ideas to win people over to Chick-fil-A