OUR CULTURE

At FS-ISAC, how we work matters as much as what we do. We believe in:
• Strengthening collaboration across FS-ISAC, its membership, and strategic partners.
• Teamwork and collective success.
• Humility and curiosity to grow, learn, and continuously improve.
• Role modeling a culture of open, constructive feedback – both giving and receiving.
• Acting with integrity and accountability, upholding our policies, and making principled decisions that reflect our commitment to doing what is right.

POSITION SUMMARY

The Chief Marketing and Communications Officer (CMCO) is a transformational executive leader reporting to the Chief Executive Officer, responsible for building, integrating, and executing the organization's brand, marketing, internal and external communications strategies, to drive organizational growth, communicate value, and protect the organization's reputation in a complex, high-risk environment.
In a landscape shaped by evolving threats, regulatory scrutiny, and heightened member expectations, this role will modernize and integrate marketing, communications, and crisis response into a unified, intelligence-driven function. The leader will elevate the organization's brand as a trusted partner, while ensuring rapid, transparent, and coordinated responses to member-impacting events.
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ESSENTIAL FUNCTIONS**
Enterprise Strategy & Leadership
•Define and execute an integrated strategy across marketing, communications, public relations, Member Response Team (MRT), and crisis management aligned to business transformation goals.
•Serve as a core member of the executive team, advising on reputation risk, stakeholder trust, and market positioning.
•Lead organizational change across functions, embedding a member-first, high-accountability culture.

Marketing Growth Strategy
•Build a modern marketing function focused on member acquisition, engagement, and retention.
•Lead digital transformation including marketing automation, analytics, and personalization.
•Create a digitally enabled, data-driven marketing engine with clear segmentation, targeted campaigns, and measurable impact.
•Translate complex risk, security, or financial concepts into clear, compelling value propositions.
•Collaborate with membership, partnerships, and business development to drive and achieve enterprise revenue growth targets.
•Partner with sales/membership teams to ensure market-qualified leads convert to revenue.
•Develop a Return on Investment framework to capture growth initiatives.

Communications (Internal & External)
•Drive a disciplined, transparent communication strategy that builds credibility and alignment across members, employees, regulators, and partners.
•Build real-time communication capability by implementing tools, processes, and governance for rapid, coordinated communication during incidents.
•Elevate executive communications to support visibility, thought leadership, and industry influence.
•Ensure consistency of messaging across global markets and stakeholders.

Public Relations & External Affairs
•Position the organization as a thought leader in resilience, security, and member protection.
•Establish reputation risk disciplines by creating a proactive framework to anticipate, monitor, and mitigate reputational risk globally.
•Lead proactive media engagement and manage high-stakes, real-time issues.
•Build relationships with media, regulators, industry groups, and key influencers.
Branding and Reputation Management
•Define and evolve a global brand strategy that positions the organization as a trusted authority in resilience, security, and member protection.
•Serve as the chief storyteller for the organization, shaping and compelling narrative that clearly articulates mission, value, and impact across all stakeholders.
•Ensure message discipline and brand consistency across all regions, channels, and stakeholder groups.
•Monitor and manage brand perception and sentiment, using data to inform strategy and course correction.
•Oversee content strategy and governance to ensure consistency, accuracy, and alignment with brand and messaging.
•Lead development of thought leadership platforms that elevate credibility with members, regulators, and industry leaders.
•Serve as the executive owner of enterprise reputation management, including proactive risk identification and mitigation.

Social Media and Digital Engagement Strategy
•Develop and execute a global social media strategy aligned with brand, marketing, and crisis communications objectives.
•Position social media as a real-time engagement and intelligence channel, particularly during member-impacting events.
•Oversee content strategy, editorial calendars, and platform governance to ensure consistent, high-quality, and compliant messaging.
•Partner with digital and marketing teams to optimize audience targeting, engagement metrics, and conversion performance.
•Own the organization's global website strategy as a primary channel for member acquisition, engagement, and conversion.
•Optimize website performance to drive revenue outcomes, including membership inquiries, applications, renewals, and engagement with premium offerings.

Member Response Team (MRT)
•Integrate crisis and member response by standing up a seamless, 24/7-member response and crisis communications capability, aligning MRT, PR, legal, and operations.
•Implement service level agreements, escalation protocols, and advanced case management practices.
•Leverage MRT insights to identify systemic issues, emerging risks, and opportunities to improve member experience.
Member Crisis Management
•Design and operationalize an enterprise-wide member crisis management framework.
•Lead response during high-impact events (e.g., cyber incidents, financial disruptions, operational failures).
•Ensure speed, transparency, and coordination across all communications and actions.
•Conduct after-action reviews and institutionalize learnings.
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EXPERIENCE**
•15+ years of executive leadership experience in marketing, communications, PR, or related fields within financial services, cybersecurity, technology, and/or membership-based organizations.
•Proven success leads to transformational changes in complex, regulated, or high-risk environments.
•Deep experience in crisis communications and reputation management.
•Strong understanding of global risk, regulatory environments, and stakeholder dynamics.
•Demonstrated ability to build and scale integrated, high-performing teams.
•Calm under pressure with strong crisis leadership instincts
•Strategic yet hands-on in building new capabilities
•Data-driven and digitally fluent
•Highly credible with executives, regulators, and external stakeholders
•Change agent who can challenge legacy thinking and drive adoption
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COMPUTER SKILLS**
Microsoft Office, HubSpot, ProofPoint, and Jira
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WORK ENVIRONMENT**
This is a hybrid position and must report to Reston VA headquarters, two days per week. The in-home office setting is primarily sedentary, with extended computer use and virtual meetings. Employees are expected to maintain a professional, safe, and hazard-free workspace. Employees are expected to perform the essential functions of the role. Reasonable accommodation may be made to enable individuals with disabilities to perform these functions.
This job description is intended to describe the general nature and level of work performed and is not an exhaustive list of all responsibilities, duties, or skills required. Responsibilities may be modified or assigned as business needs evolve.

Job Status: FT
FLSA Status: Exempt
Reports to: Chief Executive Officer
Travel: Up to 25% (Domestic & international)
Work schedule: Normal office hours
Work Location: Reston,VA (Hybrid)