Qualifications
Chief Marketing Officer – Minimum Qualifications
Miami Lakes, FL (On-Site)
We are seeking a transformational, hands-on CMO who has successfully built and scaled marketing engines in high-growth, service-based organizations.
Proven Growth & Revenue Leadership
- Successfully scaled marketing in a company growing from $50M to $250M+
- Managed $10M+ annual marketing budgets with strong, measurable ROI
- Experience driving 30%+ year-over-year growth
- Built and scaled both B2C and B2B acquisition strategies , ideally in regulated or professional services industries
Full-Funnel & Multi-Channel Expertise
- Deep expertise across:
- Digital: SEO, Google Ads, Meta, social, video
- Traditional: TV, radio, billboards
- PR, influencer, and brand partnerships
- Proven ability to combine:
- Performance marketing (CPL/CPA)
- Brand storytelling to drive both lead volume and trust
- Experience managing multi-state and multi-office campaigns , including bilingual markets
Strategic Vision & Execution
- Built and scaled national brands
- Developed repeatable marketing systems (“flywheels”) that compound growth
- Led marketing transformation initiatives , including:
- CRM (Salesforce)
- Marketing automation
- AI-driven tools and optimization
Operational Excellence
- Built and led high-performing in-house teams (15+ marketers)
- Established:
- KPIs, dashboards, and reporting systems
- Metrics across lead generation, client acquisition, and conversion
- Strong experience in:
- Budget planning and allocation
- Vendor and agency management
- Media buying and ROI optimization
Team Leadership & Development
- 10+ years in senior marketing leadership (CMO, VP, SVP)
- Managed:
- 7+ direct reports
- 20–30+ person teams across marketing and sales functions
- Proven track record of:
- Hiring, mentoring, and developing strong talent
- Building accountable, high-performance teams
Data-Driven Decision Making
- Expert in translating data into actionable growth strategies
- Strong experience with:
- Salesforce, Google Analytics, CallRail
- Attribution modeling and campaign tracking
- Ability to clearly communicate:
- What’s working, what’s not, and how to optimize
Hands-On, Builder Mentality
- Comfortable executing, not just leading strategy
- Thrives in a fast-paced, high-accountability environment
- Willing to dive into:
- Campaign gaps
- Funnel performance
- Creative and channel optimization
- Works cross-functionally with intake, sales, and operations to improve the full client journey
Regulated Industry Experience
- Experience in:
- Legal, healthcare, insurance, financial services , or similar industries
- Strong understanding of:
- Compliance constraints
- Reputation management
- High-trust customer acquisition
Executive Presence & Communication
- Confident communicator with experience presenting to:
- C-level leadership
- Boards
- External stakeholders
- Able to translate marketing into business outcomes:
- Revenue growth
- CAC / CPL
- ROI and retention
Requirements
- 10+ years in senior marketing leadership roles (CMO, VP, SVP)
- Experience managing teams of 20+ with 7+ direct reports
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
- Experience with modern marketing stack:
- Salesforce, Google Ads, Meta, TikTok, YouTube, SEMrush, CallRail, etc.
- Willingness to work on-site in Miami Lakes, FL and travel as needed
Strongly Preferred
- Bilingual ( English & Spanish)
- Experience marketing to Hispanic and multicultural audiences
- Background in multi-location or multi-state expansion
- Experience with:
- Influencers, community partnerships, or local outreach
- Video testimonials, radio, and social campaigns
- Experience in high-growth, performance-driven environments
Additional Information
- Paid Time Off: All employees who work 30 hours per week and above qualify for Paid Time Off. You will accrue a total of 4.62 hours per pay period for a total of three (3) weeks per year.
- Health Benefits: All employees who work 30 hours per week and above will be eligible for benefits starting on the 1st day of the month following their start date. The firm covers a fixed amount which typically covers 40 - 65% of the employee premium, depending on the selected plan. The medical insurance plans include options for national coverage and free mental health services. There are also dental plans (with unlimited coverage) and vision plans to choose from at the employee’s expense.
- Disability Benefits: All employees who work 30 hours per week will have Short-term and Long-term Disability benefits, paid for by the firm.
- Life Insurance: For all employees who work 30 hours per week and above, the firm provides 1X earnings life insurance coverage paid for by the firm. In addition, you will receive a Firm paid accidental death and dismemberment benefit that matches your life insurance coverage.
- Supplemental insurance options include Critical Illness, Accident, Cancer, Hospital Confinement Indemnity insurance, Term Life insurance, and Whole life insurance
- Retirement: All employees who work 30 hours per week and above qualify for the 401(K) plan. After the employee completes one year of service, the firm will match 100% of the first 3% of employee contributions and 50% on the next 2%, with immediate vesting.
- Bonus Eligibale
Your talent, skills and experience will be rewarded with a competitive compensation package.
The Ward Law Group is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at The Ward Law Group via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from The Ward Law Group HR/Recruitment will be deemed the sole property of The Ward Law Group. No fee will be paid in the event the candidate is hired by The Ward Law Group as a result of the referral or through other means.
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