About Encore Enterprises:
Founded in 1999, Encore Enterprises is an alternative investment company headquartered in the Dallas-Fort Worth Metroplex. Our portfolio spans multiple sectors, including hospitality, multifamily housing, retail, office spaces, and operating companies in the medical, dental, and restaurant industries. We pride ourselves on a disciplined, research-driven investment approach and a commitment to operational excellence across all divisions.
Position Overview:
We are seeking an experienced and dynamic Chief Marketing Officer (CMO) to lead and oversee the marketing strategies across all sectors of Encore Enterprises. The ideal candidate will be a strategic thinker with a proven track record in multi-sector marketing, capable of driving brand growth, enhancing market presence, and leading a diverse team of marketing professionals.
Key Responsibilities:
- Strategic Leadership: Develop and implement comprehensive marketing strategies that align with Encore's overall business objectives and diverse portfolio.
- Brand Management: Oversee the development and execution of branding initiatives to enhance brand equity and recognition across all sectors.
- Market Research: Conduct thorough market analysis to identify trends, opportunities, and competitive landscape insights to inform marketing strategies.
- Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering a culture of excellence, collaboration, and continuous improvement.
- Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve strategic goals.
- Cross-Functional Collaboration: Work closely with other departments, including Sales, Operations, and Finance, to ensure a unified approach to customer engagement and business development.
- Digital Marketing: Oversee the development and implementation of digital marketing strategies to enhance online presence and engagement.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 10 years of progressive marketing experience, with at least 5 years in a senior leadership role overseeing multiple sectors.
- Proven experience in developing and executing successful marketing strategies in diverse industries, including real estate, hospitality, medical, dental, and restaurants.
- Strong analytical skills with the ability to interpret market data and translate it into actionable strategies.
- Excellent leadership and team management skills, with a track record of building and leading high-performing teams.
- Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.
- Demonstrated ability to manage multiple projects and priorities in a fast-paced, dynamic environment.
Key Qualities:
- Detail-Oriented: Meticulous attention to detail, ensuring accuracy and consistency across all marketing initiatives.
- Strategic Thinker: Ability to think critically and strategically, anticipating market trends and positioning the company for success.
- Innovative: A creative mindset with a willingness to explore new ideas and approaches to drive brand growth and engagement.
- Adaptable: Flexibility to navigate and lead through change, managing multiple sectors with varying market dynamics.
First 30 Days Outline:
- Onboarding and Orientation:
* Meet with the executive leadership team to understand Encore's vision, mission, and strategic goals.
* Familiarize yourself with Encore's portfolio, including key projects, assets, and market positions across all sectors.
- Team Assessment:
* Conduct one-on-one meetings with marketing team members to assess current capabilities, ongoing projects, and areas for development.
* Evaluate existing marketing processes, tools, and strategies to identify strengths and opportunities for improvement.
- Market Analysis:
* Review current market research and data to gain insights into industry trends, competitor activities, and customer behaviors in each sector.
* Identify key market opportunities and challenges specific to Encore's diverse portfolio.
- Strategic Planning:
* Begin formulating a comprehensive marketing strategy that aligns with Encore's business objectives and leverages identified market opportunities.
* Set clear, measurable goals for the marketing team, establishing key performance indicators (KPIs) to track progress.
- Stakeholder Engagement:
* Establish strong working relationships with cross-functional leaders to ensure alignment and collaboration on marketing initiatives.
* Engage with external partners, agencies, and vendors to assess current collaborations and explore new opportunities.
- Quick Wins:
* Identify and implement immediate improvements or initiatives that can deliver quick, impactful results, building momentum and demonstrating leadership.
This role offers a unique opportunity to lead the marketing efforts of a dynamic and diversified company, driving growth and innovation across multiple sectors. If you are a strategic, detail-oriented marketing leader with a passion for excellence, we invite you to apply.