Job Description

Mission

At The Ward Law Group, we represent immigrant families and underserved communities with excellence, compassion, and faith-rooted service. We are scaling from $100M to $250M+, and we need a transformational Chief Marketing Officer to drive brand expansion, client acquisition, and market presence across Florida, New York, and Texas.

1. Lead Marketing Strategy

• Build and execute a national marketing strategy to scale revenue and reputation across markets.
• Align all initiatives with firm values: service, leadership, loyalty, and faith.

2. Team Leadership & Development

• Oversee a team of 15–25+ (social, digital, paid, traditional, creative, content).
• Hire, mentor, and retain top-tier marketing talent. Create pathways for internal growth.

3. Full-Funnel Execution

• Own all marketing touchpoints: paid media, social, SEO, PR, TV/radio, influencer, community outreach.
• Ensure strategy reaches and resonates with Hispanic and immigrant audiences.

4. Brand & Storytelling

• Build a powerful brand that evokes trust, purpose, and transformation.
• Tell the firm’s story through emotionally resonant client journeys and community engagement.

5. Marketing Performance & Analytics

• Implement KPIs for all campaigns. Track CAC, CPL, cost per signed case, ROI.
• Integrate dashboards and reporting to guide weekly/monthly strategy shifts.

6. Technology & Automation

• Leverage CRM (Salesforce), CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.

7. Cross-Functional Alignment

• Work closely with Intake, Legal Ops, and Sales to ensure end-to-end client journey is cohesive and high-converting.

8. Multi-State & Cultural Expansion

• Localize campaigns across Miami, Orlando, NYC, and Texas.
• Navigate compliance nuances for legal marketing (Bar rules) in each state.

9. Budget & Vendor Management

• Manage marketing budgets of $10M+ annually. Negotiate vendor and media contracts.
• Ensure cost-effective campaign execution and vendor accountability.

10. Executive Collaboration

• Serve as part of the Executive Leadership Team.
• Translate marketing metrics into business outcomes to influence firmwide decisions.

Qualifications

1. Proven Experience in Scaling Brand & Revenue

• Demonstrated success scaling marketing efforts in high-growth service-based companies from $50M to $250M+.
• Experience overseeing marketing budgets of $10M+ and delivering measurable ROI through integrated campaigns.
• Familiar with scaling both B2C and B2B campaigns nationally, ideally across regulated or professional services industries.
• Prior leadership in a high-growth company with at least 30% YoY growth.

2. Multi-Channel Mastery

• Deep expertise in full-funnel marketing: digital (SEO, Google Ads, Meta Platform, social, video), traditional (TV, radio, billboards), PR, and influencer/brand ambassador strategy.
• Experience integrating performance marketing (CPL/CPA-based campaigns) with brand storytelling to drive both lead volume and trust.
• Experience in multi-office, multi-state campaigns including bilingual (English/Spanish) markets.

3. Strategic Vision & Thought Leadership

• A strategic thinker capable of building a national brand and aligning marketing objectives with the firm’s mission of reaching underserved communities.
• Experience developing marketing flywheels that compound results and improve over time.
• Can lead transformation initiatives, integrate new platforms (e.g., CRM, marketing automation), and use AI/automation to scale outreach.

4. Operational Marketing Excellence

• Built and led high-performing in-house marketing teams of 15+ people, with a track record of hiring and developing specialists and managers.
• Experience setting KPIs and implementing data dashboards to monitor lead generation, case acquisition, client journey, and brand lift.
• Skilled in budget planning, vendor management, media buying negotiations, and ROI optimization.

5. Cultural & Mission Alignment

• Lives and leads by faith-based values such as service, accountability, loyalty, empathy, and transformation.
• Understands the power of storytelling, especially for immigrant, minority, or underserved communities, and builds campaigns that reflect authenticity.
• Demonstrates humility, servant leadership, and an ability to foster team-wide trust and growth.

6. Team Leadership & People Development

• At least 10 years in senior marketing leadership, including VP or CMO titles.
• Managed teams of 7+ direct reports and organizations with 30+ cross-functional marketing and sales professionals.
• Track record of coaching, mentoring, and growing talent internally—not just hiring externally.

7. Data-Driven

• Combines analytical rigor with emotional intelligence—knows how to turn data into insight and insight into mission-aligned action.
• Proficient in Salesforce, Google Analytics, attribution modeling, call tracking tools (e.g., CallRail), and brand sentiment tools.
• Can build and present reports that clearly articulate what’s working, what’s not, and how to optimize without losing sight of the people.

8. Hands-On with a Builder’s Mentality

• Comfortable rolling up their sleeves to fix gaps in campaigns, creatives, funnels, or partnerships.
• Enjoys operating in a non-corporate, “builder-mode” environment where innovation and hustle matter more than corporate polish.
• Flexible to work across departments (e.g., intake, sales, legal ops) to align client journey and brand touchpoints.

9. Understanding of Legal or Regulated Industries

• Familiarity with personal injury, legal ethics in marketing (Bar compliance), or industries like healthcare, insurance, or financial services where similar sensitivities exist.
• Understands client confidentiality, credibility, and reputation risk—and can design campaigns accordingly.

10. Communication & Executive Presence

• Clear communicator who can present to boards, media, and C-level peers with polish and clarity.
• Knows how to communicate complex marketing strategies to non-marketing leadership in business terms: growth, ROI, CAC, retention.

Requirements:

• 10+ years in marketing leadership roles (CMO, SVP, VP)
• 7+ direct reports, with team sizes of 20+
• Experience in bilingual/bicultural markets strongly preferred
• Bachelor’s in Marketing, Business, or Communications (MBA a plus)
• Experience in legal, healthcare, insurance, or regulated industry preferred
• Fluent in marketing stack: Salesforce, CallRail, Google Ads, Meta, TikTok, LSA, YouTube, SEMrush, etc.
• Must be willing to work on-site in Miami, with travel to NY and TX offices as needed

Additional Preferences:

• Bilingual (English and Spanish).
• Experience working with or leading faith-based or values-driven brands.
• Deep understanding of immigrant, Hispanic, or underserved communities.
• Has led marketing during geographic expansion (e.g., new office launches, new state entry).
• Background working with celebrity endorsements, local influencers, or community partnerships.
• Experience producing video testimonials, radio ads, and multi-format social campaigns that convert.

Additional Information

We value your wellbeing and offer opportunities for professional development to help you grow your career. Our comprehensive package includes health benefits; pretax health care and dependent care saving accounts; life insurance; paid time off and holidays; and a 5% match on your 401K contributions to insure your overall satisfaction and security as part of our team. Additionally, we provide confidential counseling services, mental health support, and financial guidance. Come make a difference for our clients!

All your information will be kept confidential according to EEO guidelines.