POSITION OVERVIEW:A flexible manager role that is well versed in multiple digital disciplines that can take projects across both Customer and Consumer side of digital marketing immediately. Although this position will need to be versed in a variety of digital disciplines, their primary responsibilities will be in leading/executing media operations across the entire Global organization. This role will report directly to the Head of Digital Strategy, and will be tasked/responsible for taking over all strategy, planning, execution, measurement, and optimization for key media projects within the entire Global Media Operation for Chiquita Brands internationally.
The role is directly responsible for envisioning digital/media solutions, putting together action plans, executing said action plans across a spectrum of internal and external parties (overseeing/coordinating/working through these parties as owner of these actions plans), managing all legal/payment/authorization elements of action plans, and coordinating/leading reporting and analysis of digital/media operations.
This role will need to be not only well versed in operational basics of digital core competencies listed below but will need to demonstrate a strong sense of project management, organizational skills, cross-functional team leadership, and strong project ownership.
CORE COMPETENCIES:
Digital/Traditional Media Planning/Execution Digital Analytics/Tracking
eCommerce Strategy/Execution eCommerce Media
eCommerce Content Strategy Customer/Shopper Media
Project Management High Detail Orientation
Search Engine Marketing Digital Media Platforms
Content Strategy CRM Strategy integration
CPG Marketing experience Billing/Budget Tracking
Media Agency management
JOB REQUIREMENTS:
Bachelor’s degree in marketing, communications, media advertising, or a related field
Media and Communications executive with 5+ years of deep functional leadership experience in relevant media areas and integrated marketing communications
Agency side Media Ops are a plus
Experience in having demonstrated a propensity to challenge organizations to accelerate investment in both new and traditional pioneering media properties and programs
Deep understanding of media technology platforms
Very strong understanding of media planning/execution/reporting process and can drive action, results, and on-time delivery of plans and campaigns
JOB RESPONSIBILITIES:
Strong project management and organizational skills to oversee and have complete ownership from vision to execution to reporting for all open assigned projects
Natural problem solver with a strong desire to find solutions to project needs
Craft the next level of integrated media and marketing strategies and create a plan and vision that can lead to significant impact, innovation and industry acclaim for the brand and business
Lead communications planning and media buying strategy across all paid channels including television, radio, print, out-of-home, digital, social, shopper, and mobile media
Leverage insights, learnings, and modeling to help determine the right channel mix
Leverage data tactics across channels to further bolster the data-informed portions of our plans with personalized messaging served during the right mindset
Manage media agency partner teams to ensure that strategies and plans deliver against business objectives and create impact in the marketplace
Strong understanding of basic trade marketing/shopper marketing/retail customer strategies and operations to ensure strong execution of all projects and operations
Manage Global media brand and business budgets, including all operational, fiscal, and investment ROI and evaluation responsibilities
Collaborate with creative, experience, partner, social, performance, insights, data, trade, and analytics teams
Coordinate/partner with internal and external stakeholders to author and present best practices, and strategic planning guidelines
Help create a pipeline of new ideas and methods of marketing including “test and learn” plans and analyze relative ROI possibilities
Create an environment of collaboration, teamwork, learning and sharing that can help drive associate
JOB ENVIRONMENT:
Most work is performed in a temperature-controlled office environment
Incumbent may sit for long periods of time at desk or computer terminal
Incumbent may use calculators, keyboards, telephone, and other office equipment in the course of normal workday
Stooping, bending, twisting, and reaching may be required in completion of job duties