Job Description

OUR LIVELY DIGITAL MARKETING AGENCY IS LOOKING FOR NEW TEAM MEMBERS TO HELP CREATE AND EXECUTE RESULTS-DRIVEN ONLINE ADVERTISING CAMPAIGNS FOR OUR PROGRESSIVE POLITICAL AND RESPONSIBLE CORPORATE CLIENTS. THIS PERSON WILL HELP OUR CLIENTS INCREASE BRAND AWARENESS, DRIVE E-COMMERCE SALES AND ORGANIZATION GROWTH, ENGAGE AND RETAIN CURRENT MEMBERS, AND ADVANCE PROGRESSIVE CAUSES.

SPECIFIC RESPONSIBILITIES

• BUILD, OPTIMIZE, AND RUN ONLINE ADS ACROSS VARIOUS DIFFERENT PROGRAMMATIC PLATFORMS (FACEBOOK, GOOGLE, DBM, TWITTER, ETC.).

• PLAN, EXECUTE, AND MEASURE EXPERIMENTS AND CONVERSION TESTS.

• MEASURE, ANALYZE, AND REPORT ON CAMPAIGN AND WEBSITE PERFORMANCE TO UNCOVER ACTIONABLE INSIGHTS THAT WILL INCREASE EFFICIENCY AND PERFORMANCE OF OUR DIGITAL MARKETING EFFORTS.

• MONITOR CONVERSION POINTS AND OPTIMIZE USER FUNNELS.

• COLLABORATE WITH OTHER VENDOR PARTNERS.

• COMMUNICATE WITH CLIENTS ABOUT SUCCESS AND CHALLENGES IN THE CAMPAIGNS YOUR RUNNING.

• MANAGE MEDIA BUDGETS IN EXCESS OF 1MM.

• WRITE COPY AND WORK WITH OUR DESIGNERS AND DEVELOPERS TO PRODUCE ONLINE AD COLLATERAL AND WEBSITE ASSETS.

• EVALUATE EMERGING TECHNOLOGIES. PROVIDE THOUGHT LEADERSHIP AND PERSPECTIVE FOR ADOPTION WHERE APPROPRIATE.

• BE A POSITIVE MEMBER OF OUR COLLABORATIVE AND SUPPORTIVE TEAM.

MINIMUM QUALIFICATIONS

FOR OUR STRATEGIST LEVEL, WE’RE LOOKING FOR CANDIDATES WHO HAVE EITHER:

• 1-2 YEARS HANDS-ON DIGITAL ADVERTISING EXPERIENCE IN A PERFORMANCE-DRIVEN CONTEXT. FOR EXAMPLE:

  • SEM

  • PROGRAMMATIC

  • SOCIAL MEDIA ADVERTISING

  • ECOMMERCE PROSPECTING

  • LEAD GEN

OR

• 3-5 YEARS IN A RELATED FIELD. FOR EXAMPLE:

  • COMMUNICATIONS/PR

  • ADVOCACY

  • DIGITAL MEDIA

WE EXPECT, HOWEVER, THAT CANDIDATES WON’T HAVE TOUCHED EVERYTHING WE DO AND WE’LL TRAIN YOU UP ON EVERYTHING ELSE, SO IT’S EQUALLY IMPORTANT TO US THAT YOU BE A QUICK-LEARNER AND HARD WORKER WHO CAN THRIVE IN A FAST-PACED ENVIRONMENT. TRAITS WE LOOK FOR INCLUDE:

• CREATIVE THINKER WHO CAN GENERATE INNOVATIVE IDEAS AND SOLUTIONS AND PARTNER EFFECTIVELY WITH MARKETING AND OTHER CREATIVE TEAMS.

• GOOD OPERATIONAL AND PROCESS ORIENTATION.

• STRONG ORGANIZATIONAL ABILITIES.

• STRONG INTERPERSONAL AND RELATIONSHIP BUILDING SKILLS, EXPERIENCE IN DEALING WITH MULTIPLE AND DIVERSE INTERNAL STAKEHOLDERS, AND INTERACTING WITH BUSINESS AND TECHNOLOGY PARTNERS.

• EXCELLENT COMMUNICATION SKILLS, WRITTEN AND VERBAL, ACROSS ALL ORGANIZATIONAL LEVELS.

• IDEALLY AN INTEREST IN ANY OF THE FOLLOWING: MEDIA, TECHNOLOGY OR PROGRESSIVE POLITICS.

BONUS POINTS IF YOU HAVE:

• RUN AND OPTIMIZE SUBSTANTIAL DIRECT RESPONSE CAMPAIGNS IN ANY FORM (DIRECT MAIL, CATALOG, ETC.).

• HANDS-ON EXPERIENCE RUNNING ELECTORAL CAMPAIGNS/ADVOCACY/CORPORATE EMAIL OR TEXT PROGRAMS -- COMMUNICATING WITH ACTIVISTS/SUBSCRIBERS, DRIVING ACTIONS/DONATIONS/SALES, RUNNING A/B TESTS, ETC.

• EXPERIENCE RUNNING SOCIAL MEDIA PROPERTIES FOR ORGANIZATIONS/BRANDS -- PARTICULARLY IF YOU’VE EVER BOUGHT FACEBOOK OR TWITTER ADS IN THAT CAPACITY.

• EXPERIENCE HELPING BUILD AND RUN CUSTOMER-FACING WEBSITES USING A CMS (LIKE WORDPRESS OR DRUPAL).

• EXPERIENCE USING OR SETTING UP BACK-END CRM PLATFORMS (LIKE ACTIONKIT, SALSA, SALESFORCE, ETC).

• SOLID KNOWLEDGE OF WEBSITE ANALYTICS TOOLS. (E.G., GOOGLE ANALYTICS, ETC.).

• BA/BS IN MARKETING OR RELATED FIELD, ECONOMICS, OR STATISTICS.

BENEFITS

THE SALARY RANGE FOR THIS POSITION IS $65K-$74K + BONUS

C+K OFFERS A FULL BENEFITS PACKAGE WHICH INCLUDES: 100% SUBSIDIZED GOLD-LEVEL HEALTHCARE INSURANCE, OPTIONS FOR DENTAL AND VISION INSURANCE, 401K WITH A GUARANTEED COMPANY 3% CONTRIBUTION, SHORT TERM DISABILITY, FLEXIBLE SPENDING ACCOUNTS, TRANSPORTATION BENEFITS, BIKESHARE MEMBERSHIP, PAID PARENTAL LEAVE, PAID TIME OFF AND SEVERAL PAID HOLIDAYS. C+K IS AN EQUAL OPPORTUNITY EMPLOYER.

C+K OFFERS EMPLOYEES THE OPPORTUNITY TO WORK REMOTELY, WORK IN THE DC OFFICE FULL TIME, OR WORK OUT A PARTIAL-WEEK, IN-OFFICE FLEX SCHEDULE (NOTE THAT THE FLEX OPTION IS INITIALLY TO KEEP IN-OFFICE DENSITY DOWN, BUT MAY BECOME A PERMANENT BENEFIT IN 2023 AND BEYOND).

Company Description

Chong & Koster is an advertising agency in downtown Washington, DC (Dupont Circle) that specializes in digital communications for high-profile clients. We work with major brands and (progressive) political clients. Chong & Koster is a full-service firm, with in-house ad creative, ad buying, strategy, web design and development. We were the first firm to publish a comprehensive voter persuasion model for the internet, the first firm to prove online ads can move poll numbers on their own, and the first firm to win a statewide election using online ads as the primary form of voter communication. We are a boutique ad shop dedicated to high-quality service. We also pride ourselves on being a tight-knit team of professionals that really like each other -- It's a fun place to work. Chong & Koster provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnic or national origin, age, disability, religion or belief, sex (including pregnancy), sexual orientation, gender identity and/or expression, veteran status, marital, civil union or domestic partnership status, status with regard to public assistance, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Chong & Koster also fully complies with all applicable federal, state and local laws governing nondiscrimination in employment in every location in which the we operate, including with regard to recruiting, hiring, placement, termination, layoff, recall, transfer, leaves of absence, compensation and training.