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Business Development Associate with Public Relations Hacking Skills

CitizenShipper

Business Development Associate with Public Relations Hacking Skills

National
Full Time
Paid
  • Responsibilities

    ABOUT US:

    CitizenShipper is a share-economy shipping and transportation marketplace that operates in the United States. We have team members across the globe, with a solid remote-only culture since the company was founded in 2008. Whatever your background, wherever you're from – we want you to join the conversation. Let's talk. ABOUT THE ROLE: We are looking to hire a PUBLIC RELATIONS LEAD to take ownership and execute our public relations strategy and activities focused on driving the growth of SEO/Organic performance. You will have strong business hustle, and have experience in BUSINESS DEVELOPMENT. We're looking for a self-starter with an excellent work ethic, organizational, and exemplary written communication skills, and knows how to pitch or sell a story. Having experience working in a startup or other fast-paced environment is a big plus. WHAT YOU'LL DO:

    • Work closely with a growth manager and the head of marketing to execute the PR strategy from end-to-end
    • Get attention, coverage, and most importantly links from major, authoritative news outlets with maximum reach
    • Research news stories that make sense to mention or write a follow-up story containing CitizenShipper
    • Develop an outreach strategy to make contact with writers and reporters
    • Ideate and construct highly relevant story pitches and any accompanying reference materials
    • Execute cold outreach strategy to make contact, earn a response, and “sell” or pitch story ideas to acquire article links to drive traffic to the CitizenShipper website
    • Track and report progress and acquired traffic
    • Identify and propose new PR strategies to drive further growth

    WHAT YOU'LL BRING Requirements:

    • 2+ years of experience in a public relations or related role
    • Previous experience and a record of success with cold-contacting reporters and writers
    • A compelling storyteller with a sales mentality
    • Relentless persistence to reach goals and make an impact
    • Understands the importance and impact of PR on SEO

    BONUS POINTS: Experience working for an online marketplace