Our Client provides a consumer-facing, two-way mobile messaging platform that drives compliance, increases the frequency of touch, and enables real-time sharing of important information. Texting has the highest open rate of any other channel of communication and is the most widely used channel of communication today. Our Client's platform is transforming how businesses communicate with their customers.
Our Client's innovative technology is empowering organizations to be as mobile as their audiences. The company's proven cloud-based platform connects healthcare organizations with their patients, staff, and vendors including solutions for real-time automation, two-mobile messaging, automated surveys, video and patient education, patient appointments and follow-ups, and ad-hoc messaging.
Our Client continues to be the industry leader in healthcare mobile solutions. Our powerful mobile two-way texting platform is also helping Animal Health, Human Resources, Call Centers, Education, and many more industries improve their communication.
Our client is seeking a Marketing Coordinator. They are a SaaS company with a two-way text messaging platform built for the Healthcare space.
Job Responsibilities
- Work with our Sales Op Team to outline client marketing and reporting opportunities from Case Studies to new client reports to DH Presentations
- Work directly with Senior management on executing marketing activities and outreach
- Work directly with product services on identifying and executing product marketing internal and external collateral
- Develop best-practice marketing templates for scalability - reporting, case studies, testimonials, etc.
- Track and report on web analytics and KPIs including new targeted traffic, new contact forms, and bounce-rates
- Organize marketing creative assets, content database and project calendar, and deliverables with key stakeholders
- Review Google Ads and other SEO performance and identify improvement opportunities
- Organize DH outreach marketing including email campaigns, LI, trade shows, and collateral
- Identifying branding, marketing, and sales opportunities with the technology and healthcare sectors
- Creating and administering automation tools to increase proficiency
- Creating and administering marketing projects and campaigns
- Track toward key performance indicators (KPIs) for both sales and marketing
Job Requirements
- 2 - 6 years of experience in Marketing and Product Marketing role (Coordinator or Manager level and salary will be dependent on your level of experience)
- Bachelor's degree in communication, business, marketing, or related field
- Self-starter who proactively finds the best solutions for the problem
- Very organized, enjoy guiding projects and streamlining the way things are done
- You have 2 years of experience conducting and trafficking marketing work, ideally at a SAAS company or agency that worked with SAAS
- You are a problem solver with strong communication skills
- You are tech savvy with a creative flair (familiarity with Canva, Wix, or other creative tools is a huge bonus)
- Excellent communication skills
- Ability to ‘take charge' and direct resources as needed
- Team player mentality
Location