Job Description

As the Digital Marketing Specialist, you will be responsible for ensuring our digital messages are properly built, loaded and scheduled for send across a number of channels. You’ll also interpret and report the results while looking for opportunities to test and optimize. This is a highly collaborative role that interfaces daily with our IT, Inventory Control, Creative, Sales and Merchandising teams.

The ideal candidate will have a strong background in digital marketing, particularly in e-mail campaigns. You have worked in agencies, in-house creative teams, have a background in corporate brand identity, and can readily translate feedback from multiple stakeholders into effective digital marketing strategies. Candidate should also possess relevant digital marketing experience and demonstrate ability to manage projects and improve their workflows.

RESPONSIBILITIES

• Email Marketing
  • Coordinate the email marketing calendar and responsible for flawless execution on all emails — QA content, linking, segmentation, schedule deployment, etc.
    • Build email and Push campaign logic, including ad-hoc campaigns and automations based on customer data, event triggers, and more
    • Develop meaningful database segmentation so we can tailor campaign and program messages for targeted audiences across specific market segments.
    • Partner with our Merchandisers and Creative team to execute website pages that are associated with email marketing campaigns 
    • Perform manual quality assurance of your work, with extreme attention to detail
    • Provide reporting and analysis or performance by campaign and segment to identify optimization opportunities. Calculate and/or gather response rates, churn rates, open rates, click-thru rates, etc. for analysis.
    • Project manage email marketing campaigns cross functionally with: Merchandisers, IT, Inventory Control and Sales Team
    • Connect with stakeholders internally (Creative team) to discuss goals, requirements, timing/workback schedule and next steps using our project management software
• • Ecommerce - Partner with Webmaster and Merchandisers to implement, execute, and continuously optimize the merchandising strategy for collection/landing pages, website navigation, and product placement - Build, launch, and manage all site content launches and updates, including homepage, collection pages, campaigns pages, events page, press page, etc. - Collaborate closely with Webmaster and other stakeholders to identify requirements and align on specific questions relating to the execution of ecommerce campaigns.
    • Social Media
      • Coordinate the social media calendar and schedule posts
      • Partner with Creative team to execute content (Content Specialist and Photo Stylist)
    • Be part of the thinking, bring your ideas, recommendations, and best practices to help us constantly evolve how we work, establish new, smarter, faster ways of working.

REQUIREMENTS

• Bachelor's degree in Marketing, Communications or similar field
• 3-5 years of experience managing and executing high-volume, fast-paced email campaigns from production and deployment to QA of email/push campaigns
• Familiarity with principles of database marketing segmentation
• Knowledge of iContact, Marketo and Episerver a plus
• Highly process driven. Experience working with project management tools such as Wrike is a plus
• Basic knowledge of HTML, CSS, and SQL
• Experience in tracking results to optimize email messaging, promotional opportunities, and campaign design
• Excellent proofreading and attention to detail
• Flexibility, able to adjust on the fly to changes in deadlines and asset availability
• Team player with a positive attitude who thrives in a collaborative work environment
• Highly proficient in Microsoft Office suite – most notably Excel and PowerPoint
• Experience creating reports and manipulating data in Excel a plus
• Technical aptitude, curious to figure out how everything works together

ABOUT CLASSIC HOME

We design, manufacture, sell and distribute furniture and home accessories inspired by craft traditions from around the world. Through these globally inspired collections, including furniture, rugs, bedding, and pillows, we inspire spaces that reflect the tastes, interests, and passions of our customers.

About the Marketing Department

We foster a highly collaborative environment and are looking for a motivated and engaged individual who is excited to join our team. Our open office environment is always filled with conversation, music, and the buzz of productivity.

*Employee benefits include medical, dental and vision after 30 days of employment and a 401k plan after six months.

Company Description

Classic Home, a division of Classic Concepts, was established over twenty-five years ago. From trunks to trade shows, Classic Home quickly began to attract the attention of several independent and major retailers throughout the United States. Through the distribution of a unique blend of one-of-a-kinds and handcrafted collections, the brand was established and now distributes to hundreds of independent stores and interior designers. Classic Home incorporates a harmonious combination of global inspiration, timeless character and evolutionary design. Untouched by seasonal trends, our comprehensive collection of furniture, rugs, bedding, pillows and lighting, offer endless looks for your store or design project. With an emphasis on eco-friendly manufacturing and sourcing, we go through extensive measures to assure our processes meet the requirements of sustainable production. We own all of our factories where majority of our goods are manufactured. Many furniture pieces are created from reclaimed woods that have been sourced from old ship yards and buildings. Our philosophy has been and always will be that no matter your personal taste and style, we will continue to work diligently to create breathtaking collections specifically for your customers and the very place they call home. We have everything your store needs and everything your customers want, from the floor up! Sustainable Efforts Classic Home is firmly committed to eco-friendly manufacturing and sourcing. We have gone through extensive measures to assure our processes meet the requirements of sustainable production. Here are some of the specific ways we practice eco-friendly manufacturing. Here at Classic Home, we: Use plantation-grown and reclaimed wood Repurpose old architectural elements into functional pieces of furniture Use eco-friendly water-based lacquers Recycle water and treat it for agricultural us Own all our factories so we know they follow our standards