Requirements:
We are seeking a dynamic and Marketing Specialist to join our fast-paced tech company. As a Marketing Specialist, you will play a crucial role in developing and executing marketing strategies to promote our products and services within the tech industry. You will collaborate closely with cross-functional teams, including the sales and business development manager, to drive brand awareness, generate leads, and contribute to the company's overall growth.
Responsibilities:
- Develop and implement comprehensive marketing strategies aligned with company goals and target audience within the tech industry.
- Conduct market research to optimize marketing campaigns to identify emerging trends, customer needs, and competitive landscape.
- Create and manage marketing campaigns across various channels, including digital advertising, email marketing, social media, and content marketing.
- Collaborate with the design team to develop visually appealing and effective marketing collateral, including brochures, infographics, videos, and presentations.
- Manage and optimize the company website and landing pages to improve user experience and conversion rates.
- Measure and analyze marketing campaign performance using relevant metrics and tools and provide regular reports and recommendations for improvement.
- Coordinate and participate in industry events, conferences, and trade shows to showcase company products and establish relationships with key stakeholders.
- Utilize marketing automation tools to streamline workflows, manage lead generation, and nurture customer relationships.
- Stay updated on the latest marketing trends, industry news, and emerging technologies to drive innovation in marketing strategies.
- Collaborate with the sales team to align marketing activities with sales objectives and support lead-generation efforts.
- Monitor and manage social media accounts and engage with the tech community to build brand loyalty and establish thought leadership.
- Maintain effective communication channels with internal stakeholders to ensure marketing initiatives are aligned with overall business objectives.
Requirements:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field or equivalent experience.
- Proven work experience as a Marketing Specialist or similar role within the tech industry.
- Solid understanding of marketing principles and best practices in the tech industry.
- Demonstrated experience in developing and executing successful marketing campaigns across multiple channels (specifically social media).
- Proficiency in digital marketing tools, including email marketing platforms, marketing automation software, and social media management tools.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent written and verbal communication skills, with the ability to create compelling content and deliver engaging presentations.
- Creative mindset with the ability to think outside the box and generate innovative marketing ideas.
- Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Strong teamwork and collaboration skills, with the ability to work effectively with cross-functional teams.
- Appreciation for different countries and cultures.
- Bonus Points: DNS industry or cybersecurity knowledge
- Bonus points: Wordpress familiarity
- Able to speak to previous work (ie: safe-to-share portfolio, metrics, performance, etc)
Benefits:
- 100% remote work
- 100% paid health, dental, and vision insurance for you/you + partner/you + family/you + dependents
- Annual bonuses up to 10% of salary
- 401(k) available
- Extremely generous vacation and sick time after probationary period
- Choice of Mac or PC
Join our dynamic and innovative team as a Marketing Specialist and significantly impact our tech company's growth and success within the tech industry. Bring your strategic thinking, leadership skills, and marketing expertise to drive our brand presence, generate leads, and contribute to our overall business objectives.