ABOUT THE DIGITAL MEDIA CONTENT SPECIALIST POSITION

The Digital Marketing Content Specialist will support our digital marketing efforts using a comprehensive B2B strategy. This role will support several marketing initiatives to drive lead and demand generation.

If you can efficiently and creatively handle various digital marketing initiatives, websites, podcasts and blogs, demand generation efforts than this position is for you. You will work with a variety of teams to coordinate our marketing, advertising and promotional activities.Your goal is to increase prospect engagement and promote our company to our target audiences. You'll have experience in B2B marketing, SaaS, and or FinTech.

 RESPONSIBILITIES:

• Design digital media campaigns that align with the goals of our business and brand

• Coordinate and support the creation of digital content  in various forms (e.g. website, blogs, press releases and podcasts)

• Support digital projects end-to-end

• Support our web presence and boost brand awareness and demand generation

• Maintain a strong online company voice through social media and communities

• Communicate effectively with Marketing, Sales and Product development teams in ensuring brand consistency

• Suggest and implement direct marketing methods to increase profitability

• Monitor ROI and KPIs

• Stay up-to-date with digital media developments

Digital Marketing Content Specialist requirements are:

• Proven work experience as a Digital media specialist or Digital marketing manager or comparable role

• Skillful knowledge of Google Analytics, DataBox, Asana, HubSpot, Webflow, etc.

• Familiarity with web design and principals

• Outstanding analytical and project management skills

• Be able to multitask and work under tight deadlines

• Your verbal and written communication skills should be very strong - along with your attention to detail

• BS degree in Marketing, Digital media or relevant field