WE VALUE:

Passion – believes in our brands, loves fashion

Drive Results- deliver results through motivation, inspiration, and accountability

Personal Leadership - trust, integrity, respect, foster collaboration, initiative

End Poverty in Women & Breast Cancer Awareness - community involvement

THE CAREER OPPORTUNITY:

We’re seeking an enthusiastic individual to join Ricki’s/cleo Home Office located in Winnipeg or Toronto or remotely. This role looks after both brands - Ricki’s and cleo. We’re an exciting women’s fashion retailers looking for a Marketing Cloud Specialist that loves to work hard, have fun, and innovate. The position is full –time at 37.5 hours with benefits.

The impact you’ll make

As Marketing Cloud Specialist, you will work closely with marketing and other departments to execute digital initiatives for Cleo and Ricki’s. As our Salesforce Marketing Cloud Specialist, you'll have a track record of executing campaigns in SFMC, particularly using Email Studio, Journey Builder, Mobile Studio, and Ad Studio. You will leverage your prior marketing analytics experience to provide analyses and insights in order to develop and optimize effective strategies and tactics that deliver on both desired consumer and business outcomes.

MAIN RESPONSIBILITIES:

Manage, build and target and segment data within SFMC creating journeys, automations, segments, data extensions, audiences for both brands.

Create dynamic content in SFMC using AMP script.

Executing to a campaign calendar.

Ensure metrics reports on marketing and sales activities, effectiveness, and business impact are actionable and user friendly.

Responsible for ensuring that all lists, tagging, automations etc. are accurate, maintained and all integrations are operating as expected- identify and resolve issues.

Analyze effectiveness of content | campaign quality and delivery to identify opportunities for improvement.

Evaluate new technologies and add-on applications to improve and optimize marketing team performance for Ricki’s/cleo.

Gain a keen understanding of our target audiences - present strategies to enhance intrigue and engagement while reducing customer experience friction.

Collaborate with cross functional and cross brand teams to ensure a seamless user experience

Research industry trends and emerging technologies.

Other duties as assigned.

WHO YOU ARE:

Team player who will demonstrate core team values.

Perseverance and tenacity to champion initiatives from start-to-end.

Clear communicator with the ability to interact with key decision makers at all levels in the organization.

Highly analytical and able to derive meaning from data through A/B testing and email optimization.

A self-starter that works well independently, as well as part of a team, in an open, collaborative environment without rigidly defined boundaries of “who does what”.

Strong time management and organizational skills with the ability to prioritize and manage workload while multi-tasking to meet multiple deadlines.

Strong collaboration and organizational skills and ability to work with a high-level of autonomy.

Intellectual curiosity and a passion for digging into data and mining for insights.

Enthusiasm to learn and grow your career in marketing.

The successful candidate will have:

University degree related to digital marketing, computer science or online technologies or combination of any equivalent education and experience.

2+ years of experience analyzing marketing and sales data to develop insights and recommend areas for optimization.

Salesforce Email Marketing Specialist certification or 1-3 years using SFMC | Exact Target, SFMC, Developer Certification a plus. Required skills in HTML, SQL queries and AMP script.

Proficient in Excel, MS Office programs, and Google Analytics.

An excellent understanding of email marketing concepts and metrics such as sender score, deliverability, and sender reputation.

We thank all applicants for their interest however, only those selected for an interview will be contacted. Ricki’s/cleo is an equal opportunity employer. If chosen to participate in the selection process, accommodations are available upon request. We will consult with the applicant to provide or arrange suitable accommodation in a manner that takes into account the applicant’s accessibility needs