Benefits:
401(k) matching
Bonus based on performance
Paid time off
Training & development
Company background: Carefully Caring Home Care in Philadelphia is dedicated to enhancing the quality of life for individuals with developmental disabilities, autism, and physical disabilities. Through compassionate, person-centered non-medical care, we empower individuals to live with independence and community engagement. Under Medicaid Waiver program ODP – Office of Developmental Programs we serve individuals with developmental disabilities and autism and under OLTL – Office of Long-Term Living we serve seniors and adults with physical disabilities. Our team currently includes a small group of office professionals and direct care staff to deliver exceptional care.
Role Summary:
This is a direct, results-driven client generation role focused on producing new clients through outreach, referral development, and relationship-based selling in the home care space. You will work to bring in clients for all three of our services: Medicaid Waiver OLTL, Medicaid Waiver ODP and Private Pay. You will perform direct sales activities, which you will support by limited marketing efforts that directly drive client acquisition. This role is not a fit for individuals who wait for direction or expect a predefined playbook. You must come in with ideas, initiative, and a point of view on how to generate clients.
You will be measured by and rewarded for sales results: the number and type of clients you bring in. . This position is designed for a hunter: someone who thrives on outreach, relationship‑building, and creating opportunities rather than waiting for them. There is no rigid playbook. You are expected to bring ideas, initiative, and a clear point of view on how to generate clients in the home care space. This role is not focused on account management or inbound leads.
We are a small agency. Success in this role depends on your ability to build trust, credibility, and momentum without relying on brand recognition. Success also requires comfort with cold outreach, rejection, persistence, and follow-up. This role owns the front end of the client acquisition funnel and works closely with our Operations & Care Coordinator, who manages intake, eligibility, and onboarding after handoff. You will be accountable for client growth across Medicaid OLTL, Medicaid ODP, and Private Pay, with defined performance targets that evolve over time.
The role includes responsibility for:
Client Lead Generation & Outreach
· Developing and executing a strategic plan to generate new client leads across OLTL, ODP, and Private Pay.
· Conducting direct community engagement to identify and convert prospective clients.
· Performing marketing functions such as sending out emails to current and past clients and their families to develop leads.
· Cold calling and emailing individuals or organizations that may help generate new client opportunities · Educating referral sources and prospective clients on our services, including clear explanations of OLTL, ODP, and Private Pay offerings and eligibility basics.
Referral Partner Development
Building and maintaining relationships with high‑value referral partners, including:
o Physicians and geriatric practices
o Hospitals, rehab centers, and discharge planners
o Case managers and service coordinators (especially Medicaid waiver SCs)
o Attorneys serving seniors or individuals with disabilities
o Adult day programs and disability‑focused organizations
o CCRCs (Continuing Care Retirement Communities)
o Community Organizations
o Behavioral health providers
o Faith‑based and cultural community leaders
o Other home care agencies that only accept private‑pay clients
o Hosting small roundtables, educational sessions, and meet‑and‑greets to convert contacts into active referral partners.
o Delivering brief presentations to discharge planners, case managers, and community organizations to drive referrals.
Networking & Community Presence
· Attending networking events, community gatherings, and professional meetings where potential clients or referral partners are present.
· Representing the agency independently in professional settings after initial training.
Channel Strategy & Innovation
· Identifying, testing, and prioritizing the most effective referral channels.
· Bringing informed opinions and prior experience to recommend new outreach strategies.
· Proactively proposing and refine client‑generation ideas based on measurable results.
Pipeline Management
Building and maintaining a personal referral pipeline, including:
o Key relationships
o Follow‑up cadence
o Referral volume
o Conversion trends
· Tracking outreach activities and outcomes to support continuous improvement.
· Partnering with internal office staff who execute marketing activities that support client acquisition efforts.
Required experience, knowledge, personality, and fit:
o High school diploma or GED.
o Required: At least 2 years selling at least one of the following home care services: OLTL, ODP, or Private Pay. Preferred: Experience across two or more of these service types.
o A true sales hunter personality.
o Experience with the Medicaid OLTL & ODP waiver industry.
o Experience in the private pay home care services and industry.
o General knowledge of physical disabilities, developmental disabilities, and/or autism.
o Independence.
o Experience using ChatGPT in a professional setting to improve your ability to perform your role.
o Proficiency in Excel, Word, and Google Docs, required,
o A valid Driver’s license and ownership of personal vehicle for use in marketing.
Location & Hours: The business is located in the East Falls neighborhood of Philadelphia. This role is 20 hours a week and we are flexible as to your schedule. You will work in the field primarily and in the office for your marketing and sales prep work. Occasional evening or weekend events may be required based on networking and community opportunities.
Compensation:
· Hourly pay.
· Commissions on all three services you sell based on profitability and duration of clients.
· Paid time off.