UA Brands is currently seeking a Digital Marketing Coordinator to join our Marketing Team. In this role, you will be responsible in assisting with the development and execution of digital-based marketing strategies and initiatives to support the organization and maintain its brand. This position will ensure the quality and effectiveness of digital marketing campaigns, including but not limited to, email marketing, website maintenance and analysis of campaign performance, digital advertising, and the development and implementation of comprehensive digital-marketing strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Coordinate and execute comprehensive digital-marketing projects and campaigns, including ideation, creation of assets, proofing and scheduling while collaborating with various cross-functional teams including Creative, Merchandising & IT.
• Coordinates and executes all email marketing schedules and campaigns for our UniformAdvantage.com site while collaborating with both creative & merchandising.
• Track, analyze and report regularly on email campaign results including audience, offers, messaging, creative, test results, deliverability, open rates, click-through rates, conversion as well as subscriber list growth and health.
• Manages and maintains the accuracy, growth, and hygiene of our email databases within Listrak for the Uniform Advantage brand. Oversee list segmentation strategies to increase engagement and retention and to get the right message to the right person at the right time.
• Optimize existing email campaigns with frequent multi-variant A/B testing of subject lines, click-through, time of send & content.
• Proof and ensure accuracy of the email campaign & online assets including, but not limited to, correct promotions, content, header, footer, destination page, and source codes.
• Work with the E-Commerce Marketing Manager to Develop, Manage and analyze our reoccurring and triggered email communications including Shopping Cart, Win Back Campaigns, Growth Campaigns & Welcome Campaigns.   
• Conducts and presents competitor research and analysis to maximize competitive advantage in the industry; this includes email, and web presence.
• Participate in our social community management including responding to customer comments & emails and ensuring Customer Support is responding to messages.
• Assist with other marketing team duties including updating reports, creative writing, and other marketing team needs.

Required Skills

• Microsoft Excel, Word Outlook, and PowerPoint
• Must be customer-focused, creative, and a quick study
• Ability to manage multiple priorities and meet tight deadlines
• Well-organized, high attention to detail and deadline-oriented
• Ability to work in a high pace group environment
• A strong sense of urgency and commitment to get the job done quickly while maintaining high quality
• Able to use a project management system (Workfront) to manage campaigns/projects
• Able to work in a high pace group environment with strong interpersonal skills
• Strong Creative Eye
• Project Management
• Prior Email and Social marketing Management a Plus
• Strong Analytical skills are a plus

     SOFTWARE PROFICIENCY REQUIREMENTS

• Proficient in Excel, PowerPoint, and Word.
• Able to use a project management system (Workfront) to manage campaigns/projects
• Ability to navigate social media platforms for managing and executing social campaigns.
• Able to use Listrak (ESP provider) for managing our email database and executing email campaigns preferred

Required Experience

• Bachelor's degree (BA) from four-year college or university required.  Marketing, English, Business degree a plus.
• Prior Social Media, Email Marketing or SEO experience a plus.

Click here to see what our employees say about working for our UA divisions!

BENEFITS INFORMATION: ENJOY THE BEST OF ALL WORLDS!

Along with a generous benefits package and dynamic downtown location, there’s another big benefit to building your career here: you enjoy the best of all worlds in one company. As an industry leader for 30 years, we offer the strength and stability of a large firm, with healthy profitability and exciting career growth. Yet our friendly, team-oriented workplace makes you feel like part of a close family. We offer comprehensive benefits including medical, dental, vision, critical care, life AD&D insurance. We also offer a 401(k) plan, FMLA, Pet Insurance, Employee Assistance, and additional discount programs. For more information about our extensive benefits, click here.

WATCH YOUR EMAIL − HERE’S WHAT HAPPENS NEXT:

We look forward to reviewing your application! If your background is a promising fit for the position, you’ll get an email from us within 3-4 business days which will include a link to our online Candidate Assessment.

WHY DO WE REQUEST THIS ASSESSMENT?

A big reason why UA Brands is such a rewarding place to work and why so many employees thrive here is the extra time we invest during the hiring process. We want to make sure our potential candidate will be a great addition to our family! This assessment allows us to get to know you better, which also helps you determine if we’re the right fit too.

WE ARE A DRUG-FREE WORKPLACE.

As an employee of any UA Brands division, you will be part of an established and dynamic organization. We believe that success starts from within and we are seeking individuals who thrive in an environment that encourages and supports self-management. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at UA Brands will be based on merit, qualifications, and abilities. UA Brands does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability or any other characteristic protected by law. UA Brands will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship. 

• Microsoft Excel, Word Outlook, and PowerPoint
• Must be customer-focused, creative, and a quick study
• Ability to manage multiple priorities and meet tight deadlines
• Well-organized, high attention to detail and deadline-oriented
• Ability to work in a high pace group environment
• A strong sense of urgency and commitment to get the job done quickly while maintaining high quality
• Able to use a project management system (Workfront) to manage campaigns/projects
• Able to work in a high pace group environment with strong interpersonal skills
• Strong Creative Eye
• Project Management
• Prior Email and Social marketing Management a Plus
• Strong Analytical skills are a plus

     SOFTWARE PROFICIENCY REQUIREMENTS

• Proficient in Excel, PowerPoint, and Word.
• Able to use a project management system (Workfront) to manage campaigns/projects
• Ability to navigate social media platforms for managing and executing social campaigns.
• Able to use Listrak (ESP provider) for managing our email database and executing email campaigns preferred