Job Description

Cobb Cole, a well-established, multi-attorney firm in Daytona Beach is seeking a Marketing Manager for our office. The successful candidate will collaborate closely with the attorneys to support the advancement and growth of the firm. This position requires proficiency in both strategic level planning and firsthand execution.. This is a full-time position, competitive salary and benefits package offered.

PRIMARY RESPONSIBILITIES:

Develop and implement marketing and public relations strategies to advance the local, regional and national profile of the Firm and its attorneys.

Understand and comply with all Florida Bar requirements for all attorney advertising/marketing and function as liaison between the Firm and the Florida Bar for approval of ads.

Write copy for collateral marketing materials for the Firm. Draft regular updates of web and print marketing content, including practice area descriptions, attorney bios and press releases.

Advance the Firm’s online reputation and digital media strategy by working with the outside Web/SEO consultant and the Firm’s attorneys. Increase the Firm’s search rankings using the Firm’s approved branding image. Write releases to be published across social media platforms. Work with the Web consultant to update website news events, blog articles and other content.

Plan and implement internal and external Firm events. Internal events should function to improve motivation and work to promote a positive work experience. External (attorney/client) functions would include seminars, speaking engagements, client receptions, retreats and other activities to promote the Firm and its attorneys.

Manage the Firm’s rankings and submissions to various industry-recognized organizations (Florida Bar, Martindale-Hubbell, FindLaw, etc.).

REQUIREMENTS:

College degree in Marketing, Advertising, Public Relations or a similar study

Minimum of 5 years marketing experience; legal marketing a plus

Self-started with a strong sense of responsibility, accountability and responsiveness

Excellent writing, editing and proofreading skills

Must be able to multitask and prioritize deadlines and priorities

Ability to work independently and as part of a team

Proficient in Office 365 applications (Outlook, Word, PowerPoint, Excel)

To apply, please submit a cover letter and resume to resume@cobbcole.com