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Analyst Relations

Cognizant Technology Solutions

Analyst Relations

Teaneck, NJ
Full Time
Paid
  • Responsibilities

    Analyst Relations - Associate Director, Enterprise Applications Services Job Description Industry analysts are critical stakeholders for Cognizant, supporting market knowledge and message development, brand amplification and lead generation. As a core member of the business, the Cognizant Analyst Relations (AR) Associate Director for Enterprise Applications Services will support development and execution of a strategic program of analyst engagement to: * Foster deep relationships with key influencers * Drive positive reputation for Cognizant in the market * Raise brand awareness, helping to position Cognizant as a leader in Enterprise Application Services. Responsibilities: Working closely with Strategy, Marketing, Sales and Corporate Communications, you will: * Manage a global, coordinated program of executive engagement with 15-20 tier one analysts, ensuring an on-going and mutually-beneficial relationship through: * Briefings * Inquiries * Advisory Days * Conferences * Ad-hoc face-to-face meetings (post-COVID) * Coordinate proactive participation in major analyst evaluations and market research, working with Marketing and Sales to extract maximum on-going value from any such participation, e.g. through reprints of analyst reports, or the development of Sales Enablement messaging and FAQs * Support the creation and promotion of thought leadership for use in client outreach * Utilize your excellent writing and communication skills to shape briefings, written submissions and any other analyst-related communication * Monitor and collate all relevant analyst insight for greater market and competitive understanding * Provide regular news updates with the broader analyst community