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Franchise Marketing Coach

College Hunks Hauling Junk and Moving - Corp Office

Franchise Marketing Coach

Tampa, FL
Full Time
Paid
  • Responsibilities

    About You:

    Do you have a passion for marketing, business, and helping others succeed? We are seeking a driven individual to fill our Franchise Marketing Consultant role. The ideal candidate will have a solid understanding of fundamental marketing practices, including digital marketing, and a strong ability to hold others accountable and coach them to success. This person must also embody College Hunks Core Values and deliver world class customer service while continuing to build a strong company culture and media presence for our brand.

    Core Values:

    Building Leaders - Listen, Fulfill and Delight

    Always Branding - Create a Fun Enthusiastic Team Environment

    Mission:

    The Franchise Marketing Coach will act as the internal liaison between franchise partners and marketing services provided by College Hunks Hauling Junk and Moving marketing team. The Franchise Marketing Coach is responsible for monitoring franchise performance, providing marketing guidance/coaching and implementing marketing best practices throughout the franchise system.

    Essential Duties and Responsibilities:

    Provide strategic marketing guidance to existing and new franchise owners

    Drive franchise revenue growth by providing tactical recommendations and budget oversight

    Collaborate with franchise performance team to monitor franchise performance and proactively identify and address issues and areas of opportunities

    Must be able to travel to franchise locations to coach and train on-site

    Support the following tactics:

    Advise franchise partners on zip-code-based marketing tactics (yard signs, door hangers, “parketing”, etc.), traditional lead generation (direct mail) and digital marketing channels (PPC and social media advertising)

    Provide budget oversight and vendor selection

    Provide competitive marketing research

    Periodically provide on-site location launch support in collaboration with Franchise Business Coaches

    Act as the liaison between franchise partners and various marketing vendors

    Manage franchise compliance of approved marketing tactics, standards and materials

    Collect campaign results and be able to analyze marketing data with franchise partners

    Other duties as assigned

    QUALIFICATIONS

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Education and/or Experience:

    Bachelor's degree (B.A.) from four-year college or university with concentration in Marketing, Communications, or related discipline; or five or more years related experience and/or training; or equivalent combination of education and experience

    Expertise in local marketing strategy and experience leveraging local lead generation channels and tactics

    Understanding of business financials and P&Ls

    Understanding and experience with local SEO and SEM

    Experience in social media management and online advertising

    Franchise marketing/multi-unit experience preferred

    Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations

    Ability to write reports, business correspondence, and procedure manuals

    Ability to effectively present information and respond to questions from groups of managers, clients, and the general public

    Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume

    Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form

    Ability to deal with problems involving several concrete variables

    Working knowledge of the Microsoft Office Suite of programs

    Proficient in WordPress CMS

    PHYSICAL DEMANDS

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    The employee is often required to sit for extended periods of time, type, and reach to answer a telephone or use computer. The employee is occasionally required to stand, walk, stoop, kneel, or crouch. May occasionally lift items, such as files or boxes of moderate weight.

    Employee will be required to frequently drive 0-25 miles and occasionally up to 100 miles.

    Employee occasionally will be required to fly commercial airlines for overnight travel.

    CHHJ Franchising L.L.C. offers a host of benefits to include, health, dental, vision, PTO and a 401(k) program.

    Hours of operation for our Headquarters are Monday – Friday 8am – 5:00pm

    Do you think you can WOW our Executives? Apply today! EEO Employer