Communications Measurement & Insights Analyst

M

Maleda Tech

Communications Measurement & Insights Analyst

Remote,
Full Time
Paid
  • Responsibilities

    Overview

    ****Airbnb's Communications team is focused on shaping global perception and driving positive conversation at scale. As the team continues to grow, we are investing in stronger measurement, standardization, and insight generation across a global organization. This role sits within the Strategy, Operations, and Measurement function and reports to the Communications Measurement Lead. It is a hands-on analyst role responsible for day-to-day measurement, reporting, and insight generation across global communications efforts. You will help standardize how performance is measured across a 200+ person comms org while translating data into clear, actionable insights.

    Key Responsibilities

    Measurement & Analysis

    • Measure PR/comms performance across media, social, and influencer channels
    • Build and refine Boolean queries to track coverage, sentiment, and key message pull-through
    • Analyze results and clearly articulate business impact (not just report outputs)

    Reporting & Insights

    • Deliver recurring reports (monthly/quarterly) on media performance and sentiment drivers
    • Create clear, insight-driven decks for leadership and stakeholders
    • Conduct deeper analyses on brand trends and global conversation themes
    • Support global campaigns with consistent measurement frameworks

    Execution & Operations

    • Own day-to-day measurement workflows, dashboards, and ad hoc requests
    • Help standardize reporting and measurement practices across teams and agencies
    • Act as the “voice of measurement” for the comms organization

    Collaboration

    • Partner closely with the Measurement Lead to execute strategy
    • Align with Marketing on shared measurement frameworks
    • Support comms teams with guidance on campaign tracking and performance

    Qualifications

    Experience

    • 5–6 years in communications, PR analytics, social listening, or media measurement
    • Experience measuring both media coverage and social conversation

    Skills

    • Strong experience with tools like Meltwater, Talkwalker, Brandwatch, etc.
    • Advanced Boolean query building
    • Strong storytelling and insight generation (turning data into clear narratives)
    • Comfortable working in fast-paced, high-volume environments

    Working Style

    • Self-starter who can own execution and get into the details
    • Strong critical thinker with attention to data quality
    • Collaborative and adaptable across teams and time zones

    What Success Looks Like

    • Delivers clear, insight-driven reporting that influences comms strategy
    • Becomes a trusted measurement partner across the team
    • Helps scale and standardize measurement across a global organization